Get Ready With Me: The Campaign Redefining Sisterhood

Coinciding with International Women’s Day 2026, Seamless1 is putting women centre stage. With the launch of its new brand initiative, “ Get Ready With Me “.

Owen George
Paris and Amsterdam
Seamless1

Coinciding with International Women’s Day 2026, Australian-born hair authority Seamless1 is putting women centre stage. With the launch of its new brand initiative, “Get Ready With Me,” the company is doing more than just showcasing its latest products; it is championing the rituals that build confidence and the power of women who lift each other up. For Seamless1, this campaign is the natural expression of a brand built to empower.

The initiative brings together a dynamic trio of Australian talent to bring the brand’s vision to life. Reigning Miss Universe Australia 2025 Lexie Brant, her predecessor Miss Universe Australia 2024 Zoe Creed, and Seamless1 Global Voice 2025 Chelsea Johnston embark on a journey through Paris and Amsterdam.

Together, they capture the authentic connection that happens when women take on the world, with Seamless1 as their partner in confidence.

Two Cities, Two Energies, One Seamless 1 Vision

In Paris, the story unfolds in an intimate hotel setting, with a focus on “The Ritual”. Behind-the-scenes content captures the effortless, fun-girl energy of getting ready together. It is in these spontaneous moments of connection, sharing tips, styling tools, and laughter, that the mission of Seamless1 comes to life. The goal is empowering daily routines with innovative, high-performance hair solutions so women can step into any room with ease.

When reflecting on the “Get Ready With Me” concept, Zoe Creed highlighted the authentic connections formed on the trip. “For me, ‘Get Ready With Me’ is about the energy before the moment, the laughter, the conversations, and the way women naturally build each other up,” Creed explained. “These moments happened every day, from sitting together over breakfast beneath the Eiffel Tower to doing our makeup, playing music, and getting ready for the official photoshoot”. She added that the concept was truly embodied both on and off camera.

The vision then shifts to Amsterdam for “The Statement”. In a sleek central studio, Brant, Creed, and Johnston transform for the official Seamless1 2026 Collection photoshoot. The imagery is bold, intentional, and sophisticated, offering a powerful showcase of the polished results that Seamless1 tools and extensions are designed to deliver.

Here, the brand’s commitment to quality and performance takes centre stage, demonstrating why Seamless1 has become a trusted name in hair. Seamless1 Co-founder Stacy explained that their purpose goes beyond great hair. “We created effortless results using Seamless1 tools, but our purpose goes beyond great hair,” she stated. “This campaign is about the moments that happen before the door opens, the rituals, the conversations, the sisterhood”.

She emphasised that it is about giving women the confidence to be unapologetically themselves, noting, “Whether it’s through our styling tools, our extensions, or the platforms we build, Seamless1 is here to lift women up”.

Launching on International Women’s Day holds significant meaning for the women involved. Zoe Creed, who works in women’s health and alongside women in the modelling and marketing industry, noted the power of the launch. “I see firsthand just how transformative it is when women support and uplift each other,” Creed shared. “There is a unique strength that comes from women standing together, and it creates real impact”.

She expressed that having three women brought together through the Miss Universe Australia programme, alongside a brand that truly understands and celebrates women at its core, makes the campaign feel even more special. “It’s more than a collaboration, it’s a celebration of what happens when women come together with purpose, confidence, and support for one another,” she added.

Chelsea Johnston echoed this sentiment, focusing on the importance of sisterhood. “For me, being part of a Seamless1 initiative centred on global sisterhood is a reminder of how powerful women are when we stand together,” Johnston stated. “It’s about connection, lifting each other up, and creating a community where every woman feels seen, supported and inspired to step into her full potential”.
She noted that she feels very grateful and honoured to be a part of this once-in-a-lifetime opportunity.

Lexie Brant also found the experience incredibly special, noting the real power in women choosing support and encouragement over competition, and creating spaces where women can celebrate one another’s achievements. “It was also such an honour to travel to Paris and Amsterdam together and build such a beautiful friendship with two of my closest friends along the way,” Brant shared. “As a young woman, those kinds of relationships are so important, having women around you who inspire you, challenge you and genuinely want to see you succeed is incredibly empowering”.
She concluded that experiences like this remind her how meaningful female friendships can be, and how much stronger women are when they uplift each other.

For more information on Seamless1 and the " Get Ready With Me " campaign, visit seamless1.com

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Get Ready With Me: The Campaign Redefining Sisterhood

Two Cities, Two Energies, One Seamless 1 Vision

For more information on Seamless1 and the " Get Ready With Me " campaign, visit seamless1.com

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