The year is almost over, and it has been a busy one at that for businesses in the entertainment industry. Between new product launches and viral promotional marketing campaigns, the industry has given consumers a lot to talk about. Reflecting on all that has happened in 2022, today’s article will look at some of the best promotional campaigns in entertainment this year. We will also explore a campaign from the retail industry.
1) The Smile Campaign
The Smile campaign went viral on the internet after people started noticing eerily smiling fans at Major League Baseball games sitting behind home plate and throughout the stands of iconic baseball stadiums in the United States. The paid actors were promoting the horror movie “Smile”, and they never broke character, staring straight into the cameras around the stadiums. While some people found the campaign uneasy, we’ve never seen anything done like this before to promote a horror movie, so it goes down as one of the best (or at least one of the most interesting) promotional campaigns of 2022. In case you missed the campaign, you can read more on observer.com.
#SmileMovie had actors infiltrate MLB games and hold creepy smiles the entire time as part of the film’s promo campaign.
2) Live Casino House Campaign
Online casinos are one sector in the entertainment industry known for offering customers various promotions to entice them to sign up for their services. One of the most recent promotions of the year has come from Live Casino House, which is running a new campaign where players in Japan can receive up to 120,000 yen as a welcome bonus. That equates to almost $900 in the United States, and you can learn more by visiting bonus.jp. Through the promotional campaign, players can also receive 200% as bonus money after making their first deposit.
3) Duolingo’s Social Media Marketing Campaign
Language learning service Duolingo had one of the best social media marketing campaigns of 2022. By participating in trends and becoming an active user on the video-sharing app TikTok, Duolingo has amassed around 4 million followers on the app. Most brands have a presence on the TikTok, but Duolingo took this one step further, and their efforts were worth it. Brand awareness and customer loyalty have spiked throughout the year; Duolingo is almost viewed now as a TikTok influencer rather than a brand account.
4) Ikea’s Promotional Partnership with Pinterest
Ikea’s recent marketing campaign where it joined forces with Pinterest is interesting for many reasons. For the most part, it highlights how different businesses have similar target audiences and that sometimes, you don’t have to compete with one another. Instead, you can work together to generate buzz. If you’re interested in learning about this campaign, you can read about it on business.pinterest.
Marketing campaigns can make or break a company. They need to generate buzz and prove effective, but since different audiences have different needs and interests, this isn’t always easy for certain companies. In 2022, we have seen some incredibly interesting promotional campaigns come from the entertainment industry, as well as others, such as retail and home furniture.