GUESS, the iconic American fashion and lifestyle powerhouse, has announced an exciting debut in Australia: the very first GUESS BEACH CLUB in the Australia is coming to the Gold Coast. From January 23rd to 31st, La Luna Beach Club, will be transformed into a chic, sun-soaked haven designed to embody the GUESS lifestyle.
This latest venture brings GUESS’s signature blend of glamour and sophistication to Queensland’s Main Beach. The exclusive takeover is part of the brand’s global GUESS BEACH CLUB initiative, which has made waves internationally, offering immersive experiences that align with the brand’s vision of timeless fashion and bold living. For its Australian debut, GUESS has partnered with La Luna Beach Club to create an unforgettable destination that captures the essence of summer luxury.
A Bold and Vibrant Summer Experience
The takeover will see La Luna Beach Club reimagined with custom GUESS BEACH CLUB branding, featuring a striking burnt orange and sunset yellow colour palette. Everything from sun lounges to beach towels, cushions, umbrellas, and even bar accessories will be imbued with the GUESS aesthetic, ensuring guests are fully immersed in a chic, tropical vibe.
This initiative marks a significant milestone for GUESS as it connects with Australian consumers in a completely unique way. The partnership with La Luna, a venue renowned for its innovation and luxury as Australia’s first floating beach club, makes it the perfect location for the launch. Guests can expect nothing short of a stunning experience as they relax under the Queensland sun, surrounded by premium decor and a stylish, photo-worthy ambience.
To kick off the GUESS BEACH CLUB in style, a glamorous cocktail soirée will be hosted during the event series. The exclusive evening will feature specialty cocktails, exquisite canapés, and live entertainment by the talented DJ Noah Devaga. Against the stunning backdrop of Queensland’s picturesque sunset, VIPs and special guests will enjoy an atmosphere of celebration and sophistication—a perfect nod to the summer season.
The event will also provide an opportunity to showcase GUESS’s commitment to creating memorable, lifestyle-driven experiences for its audience. Guests can expect every detail of the event to reflect the bold and contemporary values that the GUESS brand is celebrated for.
Guess Beach Club
The debut of the GUESS BEACH CLUB at La Luna Beach Club is set to be one of the most talked-about events of the season. The perfect blend of luxury, fashion, and entertainment makes it an unmissable occasion for anyone looking to embrace the vibrant Queensland summer in style.
Whether you’re lounging in a GUESS-branded sun chair, sipping on a cocktail at the custom-designed bar, or enjoying the music of DJ Noah Devaga, the GUESS BEACH CLUB promises a one-of-a-kind experience that captures the essence of summer living.
The GUESS BEACH CLUB takeover is open from January 23rd to January 31st, offering an exclusive opportunity for locals and visitors alike to immerse themselves in the world of GUESS. Make sure you’re there to witness this exciting chapter in the Australian lifestyle scene!
