Sydney socialites, designers and models celebrated the 8th annual 30 Days of Fashion & Beauty Launch last night with a glamorous ‘pink’ Runway Show.
Staged dramatically in an illuminated marquee at the forecourt of St Mary’s Cathedral, the lineup included retrospective and current season looks from Carla Zampatti, Alex Perry, Jayson Brunsdon, Camilla & Marc, Ginger & Smart and Akira.
An initiative of Bauer Media and Priceline, the month long campaign typically attracts a high profile celebrity Ambassador (last year Georgia Jagger was flown out for the gig).
International Model, TV presenter and now lingerie designer Cheyenne Tozzi is this year’s fronting face. Gracing the catwalk show in a shimmery soft pink gown with structured trench, her hair was styled back this time. (All the better to show off those sparkling Swarovski and diamond details!)
Fellow models including Samantha Harris were showered in confetti (pink of course) as they closed the show alongside Cheyenne – who made quite the exit in her billowing train.
Additional celebrity guests included: Michael Lo Sordo, Alice McCall, Bianca Spender, Carla Zampatti, Montana Cox, Isabelle Cornish, Luke Jacobz and Megan Washington (on vocals during the show).
30 Days of Fashion and Beauty kicks off officially this weekend with free runway shows, beauty workshops and giveaways. From resort to runway tips, bridal trends and Priceline’s signature pink dress parade, register your interest at: