$35 million rebrand of Surfers Paradise Marriott into the JW Marriott

$35 million rebrand of Surfers Paradise Marriott Resort & Spa

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Queensland’s iconic Surfers Paradise Marriott Resort & Spa is set to be transformed into the JW Marriott Gold Coast Resort & Spa after a $35 million dollar rebrand.
Upon completion of the renovation, the resort will be elevated to a new standard of luxury to appeal to the discerning traveller seeking a tropical retreat near the Gold Coast’s iconic beaches. 

“We are excited to announce the debut of our flagship JW Marriott brand here in Australia with the opening of JW Marriott Gold Coast Resort & Spa,” said Sean Hunt, Area Vice President, Australia, New Zealand and Pacific, Marriott International. “The opening will signal the continued expansion of our luxury footprint in Australia as we continue to see strong demand within the luxury travel segment here. The JW Marriott brand, with its distinctive luxury philosophy, will resonate with these travellers, who seek exceptional, thoughtfully-crafted services and experiences.” 

Australian design studio, DBI the original architects and interior designers of the property have been engaged to reimagine the iconic resort and elevate it to JW Marriott’s high standards of modern luxury.

With a total of 223 rooms and suites, JW Marriott Gold Coast Resort & Spa has been designed, inspired by its natural surroundings, to promote and reflect the beauty and relaxed mood of coastal Queensland. The resort’s public spaces will be redefined but will retain the emblematic features of the original tropical design, which worked to create a connection to the surrounding lush hinterland landscape. 

The new-look guest rooms, offering a choice of ocean or hinterland views, also draw inspiration from the local landscapes and surrounding elements. All bathrooms will have the ability to be opened up to the bedrooms, providing a greater sense of connectivity and a composition of lightly toned, natural timbers, locally sourced stone and soft curved forms will create a sophisticated coastal character.

The property’s six food and beverage venues, including two feature restaurants, lobby lounge and bar, pool bar, a new Japanese whisky bar and a signature JW Marketplace, will ensure guests have access to a refined yet relaxing dining experience throughout their stay. 

Citrique, will undergo an extensive refresh and reconfiguration, using light and texture to encapsulate the surrounding hinterlands. The resort’s main restaurant will feature a new interactive show kitchen, placing fresh local produce and seafood at the heart of its daily menu. Forming part of Citrique, JW Marketplace is the hotel’s café and in-house provedore, serving freshly ground coffees, local produce and healthy and tasty grab-and-go bites. Misono, the resort’s teppanyaki restaurant, will expand to incorporate an ‘avenue’ of new Japanese dining experiences including an intimate Izakaya, tearoom and sushi bar. A Japanese whisky bar with an outdoor terrace will be a new welcome addition to the resort’s food and beverage offering, providing the perfect spot to enjoy a range of Japanese whiskies. 

Chapter & Verse will transform into an indoor-outdoor lounge and bar experience connecting the resort property with the external lagoons and swimming area – a tranquil lounge by day and a sophisticated craft cocktail bar in the evening. 

The resort’s highly celebrated outdoor swimming pools, offering a variety of depths and activations, including the saltwater lagoon featuring over 300 tropical fish, is the heart of the JW Marriott. The Pool Bar will offer poolside dining options and a lounge area for refreshing cocktails, light bites and family snacks. 

JW Marriott Gold Coast Resort & Spa is set to become a landmark for conferences and events in Queensland, with 2,000 square metres of refreshed, state-of-the-art function space featuring ten scalable meeting spaces for different event requirements. The upgraded pillarless 715 square metre JW Ballroom features vehicle access, geared for large-scale exhibitions and product launches. A junior ballroom will provide 276 square metres of flexible, stylish space for creative meetings and events. Flooded with natural light and with open views of the pool, the junior ballroom is also perfectly suited to weddings.

“We are absolutely delighted to be embarking on the transformation of our tropical paradise oasis to offer genuine luxury experiences here on the golden beaches of the Gold Coast,” said Ravinder Dhesi, General Manager, JW Marriott Gold Coast Resort & Spa. “We look forward to welcoming our guests back to our enhanced resort and to anticipating their every need with our exceptional levels of service and warm and welcoming team.”

The resort will continue to welcome guests during the ongoing upgrading of the resort.

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