Pacific Airshow Gold Coast is soaring to new heights, announcing a two-year extension of its partnership with Australia’s largest hotel operator, Accor. As the official accommodation partner of the event, Accor is set to support the airshow’s return to Surfers Paradise from 16 to 18 August 2024, following the tremendous success of its inaugural year in 2023.
In its first year, Pacific Airshow Gold Coast captivated close to 250,000 spectators, making a sell-out event that left a significant impact on the region. This year, the event organisers are gearing up to deliver an even more impressive spectacle, planning to expand the event along the iconic beachfront.
As part of the ongoing partnership, Accor is offering Airshow fans the best rates through their lifestyle loyalty programme, ALL – Accor Live Limitless. Members can avail of special rates and earn points on every stay at brands like Peppers, Novotel, Mantra, BreakFree, and Sofitel. This offering is ideal for all visitors, including families, groups, and corporate bookings, who want to experience the best accommodation right on the doorstep of the Airshow.
Accor’s hotels, apartments, and resorts are perfectly positioned in the heart of Surfers Paradise and along the coastal strip. A stay in these accommodations guarantees not just the best views of the airshow but also a taste of the vibrant life and diverse culture that Surfers Paradise is known for.
Kevin Elliott, CEO of Code Four and Pacific Airshow Director, expressed his pride in having Accor on board as PAGC’s official accommodation partner for another two years. “We are excited to once again partner with the Gold Coast’s largest hotel operator, Accor, for the next two years,” Elliott stated. He believes that this partnership signifies the strength of the event and the impact it has on the local community.
The 2023 Pacific Airshow contributed to over 100,000 room night stays across the three-day event, driving accommodation occupancy in Surfers Paradise to 90% capacity. Elliott sees the Airshow as an opportunity for families to experience the many attractions of the Gold Coast.
Accor Pacific Chief Operating Officer PM&E, Adrian Williams, shared his delight at the partnership extension. He confirmed Accor’s commitment to the Gold Coast as a premier global events destination. “This exhilarating event seamlessly aligns with our commitment to delivering unparalleled experiences for our guests,” Williams said.
The Pacific Airshow Gold Coast not only brings an electric atmosphere to the Gold Coast but also significantly boosts local businesses, filling hotels, restaurants, and bars. Williams is excited for the positive impact that major events like the Pacific Airshow Gold Coast generate for the city.
As we look forward to the 2024 edition of the Pacific Airshow Gold Coast, it’s evident that the sky’s the limit for this thrilling event. With the backing of Accor, visitors can expect an unforgettable experience, from the incredible aerial displays to the comfort of their accommodations. So mark your calendars and get ready to witness the spectacle that will, once again, light up the skies of Surfers Paradise.
