Allen’s has unveiled its latest creation, and it’s one for the sour lovers. The NEW Allen’s Sour Mix brings together six beloved lolly shapes with a bold, tangy coating that promises to wake up your taste buds.
What’s in the bag?
The 160g mix features a lineup of reimagined classics: Sour Raspberry Red Frog, Sour Watermelon Wedge, Sour Apple Car, Sour Peach Lips, Sour Cola Bottles, and Sour Pineapple. Each piece pairs the familiar Allen’s shapes Australians have grown up with alongside a zingy sour hit.
Shannon Wright, Nestlé’s Head of Marketing Confectionery, said the launch responds to consumer appetite for flavour innovation. “We know lolly lovers crave new and exciting flavours and Allen’s Sour Mix offers a tangy twist on our iconic favourites,” Wright said.
Where to find Allen’s Sour Mix
The 160g bags are available now at Woolworths and petrol and convenience stores, with independent supermarkets stocking them from February and Coles following later in 2025. A smaller 60g bag is also available exclusively at petrol and convenience outlets for those after a quick sour fix.
Pricing sits at $5 for the 160g bag and $3 for the 60g option.
