A global fashion destination for 20-somethings, ASOS sells over 85,000 branded and own-brand products through localised mobile and web experiences – with more than 5,000 new items added every week. ASOS has always focused on giving customers the best experience possible, so having the right payment options available is super important to achieving this goal.
ASOS has today announced the launch of Afterpay for its Australian customers.
Afterpay allows customers to ‘buy now and pay later’ without requiring traditional credit, upfront fees or interest.
Nicola Thompson, ASOS’ Director of Trading, commented: ‘We always try to listen to our customers when they ask us for something. Afterpay has been coming up in our customer feedback for some time now and we knew it was important to launch this to ensure our Australian customers continue to have the strongest experience possible when shopping on ASOS.’
The launch of Afterpay follows a number of other new propositions –for example, Saved Items: Boards and Style Match – all created with an improved customer experience in mind. FYI, Saved Items: Boards helps customers group their favourite pieces together, while Style Match quickly and easily suggests similar-looking products to any uploaded image via the app.