Black Hops, an Australian craft beer brand, has recently been saved from voluntary administration due to the timely intervention of a group of the brand’s previous investors and ardent supporters. The group, now operating under the name Black Hops Craft PTY LTD, have not only safeguarded the future of the brand but also ensured that the beloved Black Hops beers continue to be enjoyed by beer aficionados everywhere.
Last month, the future looked decidedly bleak for Black Hops. The company’s search for a viable path to restructuring had proven fruitless, and they were staring down the barrel of liquidation. However, just when all seemed lost, salvation arrived in the form of new owners, whose successful bid meant that the brand’s assets, recipes, and intellectual property were secured.
The outcome for the brand’s crowdfunding investors appears bleak. Despite facing a potential total loss of their investment, some may find solace in the fact that the brand they supported will continue. The assets and intellectual property of Black Hops have been transferred to a new company.
The administrators announced yesterday that the new company, Black Hops Craft PTY LTD, had been the successful bidder. This group of previous investors and passionate supporters of Black Hops rallied together to save the brand they believe in and love. The production site, equipment, assets, and intellectual property and, of course, those wonderful recipes of the Black Hops brand will continue.
The new owners have stressed their commitment to ensuring that customers can continue to enjoy the distinctive Black Hops beers in their local bottle shops or bars and to continue the fantastic hospitality experience of the Black Hops taprooms.
While there are undoubtedly many questions still to be answered, the new owners have made it clear that they will be maintaining open lines of communication with customers during this transition period. They expressed sadness at the uncertainty and stress that the Black Hops team, investor groups and loyal supporters have had to go through.
Despite the recent challenges, the future looks bright for Black Hops. The owners are genuinely optimistic about what lies ahead and believe that independent breweries, like Black Hops, are a crucial part of the beer landscape. Described as a “jewel in the crown of the craft beer industry”, Black Hops is set for an exciting next chapter.
As the dust settles on this tumultuous period in the brand’s history, the message to customers, supporters, and the wider craft beer community is one of gratitude. “Thanks for your support and understanding, you’ll hear from us again very soon,” the owners shared in a public statement.
So, while it’s certainly been a rocky road for Black Hops, it’s clear that the brand’s story is far from over. With its future secured, and a team of passionate supporters at the helm, one can only hope that the best days of Black Hops are still ahead.
