AM Social is taking its cult Coffee Rave somewhere new. For the first time, the community-driven AM party is landing in a shopping centre, with Harbour Town set to host the caffeine-fuelled session as part of its first Get Outlet Sale of the year.
From 8.30am on Sunday 1 March, Harbour Town Eats will transform into a morning meet-up built around DJs, good coffee and AM Social’s signature vibe. It is a fresh addition to a weekend that is designed to be about more than just shopping, bringing the kind of early-start energy usually reserved for events and beachside venues into a retail setting.
The Coffee Rave is scheduled for the final day of the Get Outlet Sale weekend, which runs from Friday 27 February to Sunday 1 March. Across the three days, Harbour Town Premium Outlets is promising massive savings, live entertainment and free family-friendly experiences, alongside more than 80 offers across leading international and Australian brands.
For shoppers, the hook is straightforward. The deals span major labels and outlet favourites, with discounts including 60 per cent off storewide at Kate Spade plus an extra 10 per cent, 40 per cent off storewide at Adidas, 40 per cent off storewide at BONDS, and 40 per cent off storewide at Levi’s. There is also 30 per cent off storewide at Nude Lucy, 50 per cent off RRP storewide at Under Armour, and 40 per cent off footwear plus 25 per cent off apparel at Nike. Tommy Hilfiger is offering 40 to 50 per cent off storewide, while PUMA has 40 per cent off the lowest marked price, and Rag & Bone has 30 per cent off marked items.
The sale weekend also has a few extra reasons to stick around. Shoppers who spend $200 or more in a single transaction during the weekend will have the chance to take part in Harbour Town’s Giant Beach Ball Drop, an activation packed with prizes worth more than $5,000. Oversized beach balls will be released, each containing instant prizes, adding a high-energy moment for anyone who times their visit right.
Saturday night leans into a more family-focused atmosphere, with Harbour Town Eats set to become a Kids Bubble Party. The event will feature bubble machines, DJs and a beach-party vibe, creating a playful twist on late-day shopping and dining.
On Sunday morning, AM Social’s takeover provides a different kind of headline, bringing coffee, music and a relaxed social atmosphere to the centre as the weekend comes to a close. Centre favourite Crafty’s Sports Bar is also set to join the mega sale weekend, with food and drink specials.
Madeleine West, Marketing Manager at Harbour Town Premium Outlets, said the first Get Outlet Sale of the year is designed to deliver more than just discounts.
“The Get Outlet Sale is always a favourite with our shoppers, and this first event of the year is all about combining unbeatable value with experiences that make the weekend feel special,” Ms West said.
To help make the event easier to access, Harbour Town Premium Outlets is offering free onsite parking and a complimentary return shuttle bus service from Broadbeach and Surfers Paradise across the weekend, with bookings essential. A full list of offers is set to be released on Thursday 26 February at harbourtowngoldcoast.com.au.
Centre trading hours are 9am to 5.30pm on Friday, 9am to 7pm on Saturday, and 10am to 5pm on Sunday.
AM Social Coffee Rave at Harbour Town
- When: Sunday 1 March, from 8.30am
- Where: Harbour Town Eats
- What to expect: A caffeine-fuelled morning party with DJs, good coffee, and AM Social’s signature community vibe
- Part of: Harbour Town’s Get Outlet Sale (Friday 27 February to Sunday 1 March)
