David Jones launched an extraordinary Autumn Winter 2015 season against a bold urban backdrop of city streets with Ambassadors Jessica Gomes, Jason Dundas and Montana Cox appearing on the catwalk for last-nights show.
Guests were transported into a striking city scape, with event creative transforming the spectacular venue, On Seven at David Jones. The VIP guests entered the event space via a subway tunnel, which opened out onto an urban jungle complete with a live graffiti artist, a paved runway reminiscent of Melbourne city laneways, vivid LED street-style lighting, and a live band of drummers that heralded the start of the runway event and set the tone for the new season which urges you to march to your own beat.
This season showcased 35 new season collection from David Jones’ celebrated Australian designer family including: Akira, Alice McCall, Bassike, Bianca Spender, Bec & Bridge, Camilla, Camilla and Marc, Calibre, Carla Zampatti, Christopher Esber, Dion Lee, Easton Pearson, Ellery, Ginger & Smart, Jac + Jack, Jack London, Josh Goot, Lover, Manning Cartell, Megan Park, Michael Lo Sordo, Mimco, Nicola Finetti, Phl!p, Rachel Gilbert, Rebecca Vallance, Romance was Born, Sabatini, Scanlan Theodore, Strateas Carlucci, The Upside, Vanishing Elephant, Willow, Zanerobe and Zimmermann
Carla Zampatti claimed the coveted closing position, with David Jones paying homage to the designer’s 50 year anniversary. Carla Zampatti will showcase 19 looks of her sophisticated AW15 collection.
As mentioned Fashion Ambassador Jessica Gomes as well as Youth Ambassador Montana Cox and Menswear Ambassador Jason Dundas lead a group of Australia’s most celebrated faces including former David Jones Youth Ambassador Elyse Taylor, Samantha Harris, Ruby Jean, former Australia’s Next Top Model contestant Abbie Weir, Ollie Henderson, and the Stenmark brothers, Zac & Jordan Stenmark.
And we cant forget about the start studded guest list for the annual event with Megan Gale, Teresa Palmer, Gracie Otto, Jesinta Campbell, Mark Philippoussis and Silvana Lovin, Annabella Barber, Danielle Cormack, Anna Bamford, Krew Boylan, Terry Biviano & Anthony Minichiello, Emma Lung, Erika Heynatz all turning out to celebrate this seasons launch.
What's Your Reaction?
Editor of @GC_MAG Australia, Currently living by the mantra life is too short for bad coffee