Infographics have become a fundamental tool for digital marketing. In 2016, 74% of marketers were already using visual pieces such as infographics. Additionally, creating infographics has become simpler because of platforms such as Canva’s AI design which provides free templates that are easily customizable and shareable.
If you haven’t started using infographics in your digital marketing strategy yet, now is the best time to start.
Discover 8 simple tips for creating great infographics
1. Choose a trending topic: Chances are you already know how to create compelling content that engages your audience. But if you still have any doubts, search on social media and popular sites in your niche to find trending topics for your infographics. Think about how these topics can be presented to your audience and gather as much information as possible to fill out your piece.
2. Discover your target audience: Do you know your audience? What is your strategy focusing on when producing and disseminating an infographic? Knowing well who your visual pieces are aimed at (and even texts, articles, social media posts, etc.) makes it easier for people to reach them, consume the content and even share it with friends.
3. Focus on key concepts: This is crucial when creating an infographic presentation, you must identify the key concepts you wish to convey and remove any unnecessary information. Of course, you still want to tell a story, but it must be condensed so that the audience absorbs it better.
4. Focus on a single topic: Select a single topic of interest to your audience and focus on it. Even if it has some consequences (which is quite common), you can talk about it on other occasions. This will ensure that your audience better understands your message and doesn’t get lost in a bunch of information, graphics and images.
5. Limit text: Visual content should be the focus of every infographic. It should tell a story as a whole with as little text as possible and as many images as possible. All text contained in an infographic must be legible, easily understandable and incorporated into the piece in a way that complements it without drawing too much attention.
6. Bullets are your allies: still talking about text, the purpose of an infographic is to extract the main points of content, which are added to images to help your audience understand more easily what is being presented, and using bullets helps enough to organize ideas and present information.
7. Keep it short: Putting too much information in your infographics will make your content messy. Avoid too many images and content to make it more engaging and interesting to the audience. Additionally, keep in mind that many people will view your infographic on a mobile phone screen, so if it’s too large, users are likely to quickly leave the page.
8. Be creative: even those who are not very familiar with graphic design can create an infographic these days. We all have some idea of ??what makes visual content attractive and putting this into practice on available platforms is quite simple. Let your creativity flow as this will certainly help make your infographic even more attractive.
It is worth highlighting that infographics are essential to ensure that textual content does not appear tiring to the reader. This way, it is possible to make use of visual content such as images, banners and infographics and make the textual content well-presented and harmonious for the reader, reducing the rejection rate for your content.
In digital marketing, it is essential to know how to properly measure the types of content on certain social networks. Therefore, in blog posts, while textual content remains dominant, it is also important to incorporate visual materials to provide relief to the reader’s eyes.
Infographics are also essential to help the reader understand. This is because it is difficult to transmit content rich in data and information in text only. It is unlikely that you will be able to make your message clear with just text, which is why infographics help to better shape the message and translate what you intend to convey more objectively.
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A clear example is when you produce an article full of information in the form of percentages and numbers. Instead of presenting these numbers throughout the text, it is possible to create a type of infographic with pie-shaped tables and graphs that help the reader understand.
To prove the effectiveness of infographics, research shows that 90% of visual content is captured and processed by the brain. Still, according to studies, only 20% of people said they fully remember textual content they read recently. This way, it is possible to understand that data and information conveyed visually are essential for them to stick in the reader’s mind.
Get help from specialized professionals
Now that you know 8 simple tips for creating great infographics, you understand the need to rely on qualified professionals to ensure your content is well put together. Therefore, invest in hiring a digital marketing agency.
