GUESS Beach Club Hits the Gold Coast – Inside the Star-Studded Launch

GUESS debuts its first Australian GUESS BEACH CLUB at La Luna on the Gold Coast, blending luxury, fashion, and entertainment
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The GUESS BEACH CLUB has officially landed on the Gold Coast! Last night, the highly anticipated launch event took place at La Luna Beach Club, transforming the stunning waterfront venue into a sun-soaked haven of glamour and sophistication. Now, inside, we’re bringing you all the exclusive social photos from the launch.

From January 23rd to 31st, La Luna Beach Club will continue to be the ultimate destination, embodying the GUESS lifestyle with an immersive experience that blends fashion, luxury, and fun.

A Bold and Vibrant Summer Experience

La Luna Beach Club has been reimagined with custom GUESS BEACH CLUB branding, featuring a striking burnt orange and sunset yellow colour palette. Guests can expect everything from sun lounges to beach towels, cushions, umbrellas, and even bar accessories to radiate the signature GUESS aesthetic, creating an Instagram-worthy tropical paradise.

This collaboration marks a significant milestone for GUESS as it connects with Australian consumers in a fresh and exciting way. The partnership with La Luna, Australia’s first floating beach club, provides the perfect setting for this stylish takeover. Guests can enjoy the vibrant Queensland sun while indulging in an atmosphere of sophistication and celebration.t

The launch soirée set the tone for the week ahead with a glamorous evening filled with specialty cocktails, exquisite canapés, and live entertainment by DJ Noah Devaga. VIP guests and influencers soaked up the chic beach vibes under the breathtaking Queensland sunset, making it a night to remember. Notable attendees included Tammy Hembrow, Matt Zukowski, Yasmin Ganzevoort, Silka Kurzak, Tilly Smith, Amanda Abate, and Paris Gascoigne, to name a few.

Check out the social photos from the Guess Beach Club launch and head to La Luna Beach Club to experience it for yourself

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