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Gold Coast Magazine

#KISSMYFATASS ?? Amy Sheppard

After years of filtering her image to conform, Amy Sheppard posted a raw and unedited photo to her Instagram in January unknowingly igniting a movement

After years of filtering her image to try and conform, Amy posted a raw and unedited photo to her Instagram in January unknowingly igniting a social media movement calling for fans to embrace their real selves.

#KISSMYFATASS is about being unapologetically you, no longer buying into the airbrushed, un-real fantasy that lives on social media.

In one post after another, she set about breaking down stigma about women’s bodies and telling everyone to #KISSMYFATASS if they didn’t like it, and was quickly joined by a cascade of support from women across the world joining in.

The band has gone one step further, launching their new single of the same name and you can watch the video below, filed with Amy’s friends and supporters who have jumped on the #KISSMYFATASS hashtag including, Emma Sheppard, Biggest loser trainer Tiffany Hall, CrossFit expert Kara Saunders, body image activist Taryn Brumfitt and rapper Kaylah Truth to name a few.

#KISSMYFATASS ?? Amy Sheppard

#KISSMYFATASS is a big middle finger to unrealistic beauty ideals: a rallying cry for women across the world, kicking back against the online culture of filtering so-called “flaws” and rejecting the toxic ideals promoted on social platforms full of “perfect” highlight reels.

Leading the conversation, Amy proclaimed she was no longer hiding anymore, saying “I’ve spent years trying to hide my flaws, to get the right lighting, the right pose, the right outfits all so I could hide.” Now, she’s embracing herself exactly how she is — a simple statement on paper, but one that’s radical for so many.

“I’m an average-sized 12 woman,” said Amy. “The thing is, I’ve been labelled all throughout my life: “fat”, “too skinny”, “cellulite-y” even “a blob”. Worst of all, I’ve sprayed hate on myself. Sadly, I can’t say I have met a woman who hasn’t done the same.”

#KISSMYFATASS is a big STFU to the beauty standards many of us feel the pressure to live up to; It’s about desensitising everyone to normal features such as cellulite, rolls and scars. It’s about celebrating how beautiful we all are in our own unique ways and most of all it’s about setting an example for women, men, girls and boys about what makes a person truly beautiful… and just a hint: it’s not what you see on the outside.”

Join the conversation at #KISSMYFATASS or buy the single here

This article originally was published in the 51st issue of gcmag

Gold Coast Magazine
Gold Coast Magazine

Our in-house team and affiliates bringing you the latest in Culture, Lifestyle and Entertainment from around the globe and the great stories of the Gold Coast

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#KISSMYFATASS ?? Amy Sheppard

After years of filtering her image to conform, Amy Sheppard posted a raw and unedited photo to her Instagram in January unknowingly igniting a movement

After years of filtering her image to try and conform, Amy posted a raw and unedited photo to her Instagram in January unknowingly igniting a social media movement calling for fans to embrace their real selves.

#KISSMYFATASS is about being unapologetically you, no longer buying into the airbrushed, un-real fantasy that lives on social media.

In one post after another, she set about breaking down stigma about women’s bodies and telling everyone to #KISSMYFATASS if they didn’t like it, and was quickly joined by a cascade of support from women across the world joining in.

The band has gone one step further, launching their new single of the same name and you can watch the video below, filed with Amy’s friends and supporters who have jumped on the #KISSMYFATASS hashtag including, Emma Sheppard, Biggest loser trainer Tiffany Hall, CrossFit expert Kara Saunders, body image activist Taryn Brumfitt and rapper Kaylah Truth to name a few.

#KISSMYFATASS ?? Amy Sheppard

#KISSMYFATASS is a big middle finger to unrealistic beauty ideals: a rallying cry for women across the world, kicking back against the online culture of filtering so-called “flaws” and rejecting the toxic ideals promoted on social platforms full of “perfect” highlight reels.

Leading the conversation, Amy proclaimed she was no longer hiding anymore, saying “I’ve spent years trying to hide my flaws, to get the right lighting, the right pose, the right outfits all so I could hide.” Now, she’s embracing herself exactly how she is — a simple statement on paper, but one that’s radical for so many.

“I’m an average-sized 12 woman,” said Amy. “The thing is, I’ve been labelled all throughout my life: “fat”, “too skinny”, “cellulite-y” even “a blob”. Worst of all, I’ve sprayed hate on myself. Sadly, I can’t say I have met a woman who hasn’t done the same.”

#KISSMYFATASS is a big STFU to the beauty standards many of us feel the pressure to live up to; It’s about desensitising everyone to normal features such as cellulite, rolls and scars. It’s about celebrating how beautiful we all are in our own unique ways and most of all it’s about setting an example for women, men, girls and boys about what makes a person truly beautiful… and just a hint: it’s not what you see on the outside.”

Join the conversation at #KISSMYFATASS or buy the single here

This article originally was published in the 51st issue of gcmag

First Look: Palm Beach Aquatic Centre Transformation, Delay pushes opening to Spring

Taylor Steele Hosts Star-Studded Soirée to Launch Solento Tequila on the Gold Coast 

Hot Dub Time Machine Unveils the Secrets Behind the Ultimate Banger

10th Annual Festival of the Stone: A Celebration of Music, Community, and Brewing”

Gold Coast Set to Return to World Surf League Championship Tour

Sustainable Luxury: W Brisbane Partners with Polestar to Elevate Guest Experiences

A Culinary Intersection: The Lex’s New Autumn Menu Unveiled

Sovereign Islands & Surrounds March Community Luncheon: A Heartfelt Success

Gold Coast Magazine

Gold Coast Magazine

Our in-house team and affiliates bringing you the latest in Culture, Lifestyle and Entertainment from around the globe and the great stories of the Gold Coast