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After years of filtering her image to try and conform, Amy posted a raw and unedited photo to her Instagram in January unknowingly igniting a social media movement calling for fans to embrace their real selves.

#KISSMYFATASS is about being unapologetically you, no longer buying into the airbrushed, un-real fantasy that lives on social media.

In one post after another, she set about breaking down stigma about women’s bodies and telling everyone to #KISSMYFATASS if they didn’t like it, and was quickly joined by a cascade of support from women across the world joining in.

 

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