Earlier this month we had a delightful conversation with the ever-charming Jennifer Hawkins about her swimwear brand Cozi, and the creative process that fuels its vibrant designs. In true summer style, Jennifer shared the magic behind her collection, the inspiration that sparks her creativity and her personal tips for making the most of the season.
For Jennifer, the design process is as tactile as it is imaginative. “It’s actually quite a fun process — I’m already starting designs for next season and I get a real buzz out of it. I usually begin by selecting fabrics. I like to feel them and see how they drape before moving on,” she explained. The resulting pieces are fresh, fashionable and carry a hint of sexiness — qualities that have won the hearts of women and girls everywhere.
When asked what fuels her inspiration, Jennifer’s answer was refreshingly all-encompassing. “Everything! Fabrics, photographs, magazines, artwork… life in general, really.” A reminder that creativity isn’t confined to a single source, but blossoms from the everyday wonders around us.
For those on the hunt for the season’s must-have swimwear, Jennifer’s suggestions are both stylish and timeless — think a floral bikini or one-piece, a daring touch of leopard print, and of course a classic black basic that never goes out of style. These pieces not only reflect Cozi’s signature flair but capture the spirit of summer in every stitch.
Jennifer’s vision of an ideal summer day is a snapshot of ultimate relaxation, perfectly in tune with Australia’s enviable beach culture. Picture a leisurely breakfast by the shore, a quiet afternoon reading under an umbrella, a refreshing dip in the ocean and an evening of cocktails with friends — a day designed to savour every moment.
When it comes to keeping a great bikini body during the silly season, Jennifer’s approach is refreshingly laid-back. “I definitely indulge a bit over Christmas. But it’s my time off, so I relax with family and friends and just enjoy life. I do have a few treats, but I also exercise daily and eat pretty healthy overall — so I don’t feel guilty.” A timely reminder that enjoying life is just as important as maintaining a healthy routine.
It’s clear that Cozi is more than just a swimwear brand — it’s an expression of joy, creativity and the vibrant spirit of summer. With new designs already in the works, we can’t wait to see what Jennifer Hawkins and Cozi have in store. In the meantime, take a leaf out of Jennifer’s book and dive into a summer filled with style, indulgence and plenty of beachside bliss.
