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Gold Coast Magazine

Packaging Matters: The Importance Of Packaging In E-commerce

As every e-commerce business owner knows, competition is fierce. Finding effective ways to avoid abandoned baskets at checkout and encourage customers to return to your online store and make repeat purchases are just two of the challenges faced by online businesses. In this highly competitive industry, every detail counts and could be what’s needed to give your business an edge over the competition. In this blog, we’re going to dive into the world of packaging and discuss why the right packaging is essential for E-commerce businesses. Keep reading to find out why your choice of cardboard boxes really does matter:

Creating Powerful First Impressions

When it comes to cardboard boxes, they’re not all created equal. The humble cardboard box has the power to either wow your customers when they receive their orders, or leave them feeling underwhelmed. When their order is delivered, you want your customers to feel excited about its arrival. Making your parcels ‘happy post’ that stands out from the rest of their mail all starts with your choice of packaging.

Selecting packaging that matches your business branding is an excellent way to make your packages stand out from the crowd. For example, choosing pink mailing boxes that match your corporate colour scheme will provide an instant wow factor when your products are delivered.

When your packaging looks impressive, your customers are more likely to remember your brand and order again. Customers are also far more likely to choose to order your products as gifts if your packaging is aesthetically pleasing.

Protecting Your Products

The main purpose of using cardboard boxes to mail products is to protect them. This means that it’s vitally important to choose high-quality cardboard boxes. Selecting the correct size and design of packaging, whether a superflat mailing box or a slotted shipping box made from corrugated cardboard, the right packaging will ensure that your goods arrive with your customer in pristine condition.

Choosing the best packaging for each order can save you both time and expense in the long term. It also leads to increased customer satisfaction as you’re less likely to receive complaints from customers about goods arriving damaged. 

Aligning With Your Brand Values

Choosing cardboard boxes that match your brand’s look and using your corporate colours is a great way to communicate your brand’s aesthetic through packaging. However, it’s also possible to go a step further than this. You can also communicate your brand’s values through your packaging choices. 

If your company values are centered around the environment and being eco-friendly, then selecting environmentally-friendly packaging choices is an excellent way to communicate this value. Choosing eco-friendly packaging, such as cardboard boxes and shredded paper for your orders will give your company’s eco-friendly credentials a major boost.

Your products and your business’s reputation are important. Choosing the best cardboard boxes for your products will ensure that you create the best first impression on your customers and your products arrive safely in one piece.

Picture of Gold Coast Magazine
Gold Coast Magazine

Our in-house team and affiliates bringing you the latest in Culture, Lifestyle and Entertainment from around the globe and the great stories of the Gold Coast

Packaging Matters: The Importance Of Packaging In E-commerce

As every e-commerce business owner knows, competition is fierce. Finding effective ways to avoid abandoned baskets at checkout and encourage customers to return to your online store and make repeat purchases are just two of the challenges faced by online businesses. In this highly competitive industry, every detail counts and could be what’s needed to give your business an edge over the competition. In this blog, we’re going to dive into the world of packaging and discuss why the right packaging is essential for E-commerce businesses. Keep reading to find out why your choice of cardboard boxes really does matter:

Creating Powerful First Impressions

When it comes to cardboard boxes, they’re not all created equal. The humble cardboard box has the power to either wow your customers when they receive their orders, or leave them feeling underwhelmed. When their order is delivered, you want your customers to feel excited about its arrival. Making your parcels ‘happy post’ that stands out from the rest of their mail all starts with your choice of packaging.

Selecting packaging that matches your business branding is an excellent way to make your packages stand out from the crowd. For example, choosing pink mailing boxes that match your corporate colour scheme will provide an instant wow factor when your products are delivered.

When your packaging looks impressive, your customers are more likely to remember your brand and order again. Customers are also far more likely to choose to order your products as gifts if your packaging is aesthetically pleasing.

Protecting Your Products

The main purpose of using cardboard boxes to mail products is to protect them. This means that it’s vitally important to choose high-quality cardboard boxes. Selecting the correct size and design of packaging, whether a superflat mailing box or a slotted shipping box made from corrugated cardboard, the right packaging will ensure that your goods arrive with your customer in pristine condition.

Choosing the best packaging for each order can save you both time and expense in the long term. It also leads to increased customer satisfaction as you’re less likely to receive complaints from customers about goods arriving damaged. 

Aligning With Your Brand Values

Choosing cardboard boxes that match your brand’s look and using your corporate colours is a great way to communicate your brand’s aesthetic through packaging. However, it’s also possible to go a step further than this. You can also communicate your brand’s values through your packaging choices. 

If your company values are centered around the environment and being eco-friendly, then selecting environmentally-friendly packaging choices is an excellent way to communicate this value. Choosing eco-friendly packaging, such as cardboard boxes and shredded paper for your orders will give your company’s eco-friendly credentials a major boost.

Your products and your business’s reputation are important. Choosing the best cardboard boxes for your products will ensure that you create the best first impression on your customers and your products arrive safely in one piece.

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Picture of Gold Coast Magazine

Gold Coast Magazine

Our in-house team and affiliates bringing you the latest in Culture, Lifestyle and Entertainment from around the globe and the great stories of the Gold Coast