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Gold Coast Magazine

Sabo Skirt: Behind the brand
This article originally appeared in our May 2014 issue

Sabo Skirt: Behind the brand

Discover the inspiring journey of Thessy & Yiota, the creative minds behind Aussie brand Sabo Skirt. Get exclusive insights and advice on building a successful fashion house like theirs

oday, we’re catching up with Thessy and Yiota, the masterminds behind the fabulous Aussie brand, Sabo Skirt. These girls have taken the fashion world by storm with their incredible creations. So, for all you dreamers out there yearning to build a fashion empire like theirs, we’ve got the inside scoop! Get ready for some seriously stylish advice from the queens of the industry. Grab a seat and prepare to be inspired as we dive into their incredible journey and uncover the secrets to their remarkable success.


Do you have any advice for people who aspire to create a successful fashion house like yours?

We definitely recommend pursuing such a big dream with a close friend that you can see yourself working well with. We also recommend that people plan, plan and plan! The more research and knowledge that you have about your desired business and target market, the more prepared you are to turn your dream business into reality!


How would describe your personal styles?

Our styles are always changing. Currently, you will catch Thessy in monotone from head to toe with some pin stripe pieces thrown into the mix. Yiota is loving everything with a low V neckline, denim pieces and finishing off outfits with a fedora hat and ankle boots.
Who are your style icons or favourite fashion designers?
We are currently in love with Nadia Bartel and Margaret Zhang’s fresh style.

Who or what inspired you to start your clothing company? Was it something you have always wanted to do?

In late high school, fashion became a big part of our lives. When we were at University we started a blog together to showcase our personal styles and when we started receiving so many enquiries from our followers wanting our clothing, it was hard to ignore such a great business opportunity. Our followers didn’t want to purchase just one piece, they wanted the entire outfits and after some intensive research and planning we decided to open our own online store.


What is the biggest highlight of your career to date and why?

Definitely launching our own label in 2012 and seeing how much our followers embraced our original designs. In the first 12 months of our online store we were tired of seeing the products we stocked being sold in so many other stores, so we decided it was time to launch our own label and offer our customers truly original pieces that they couldn’t find anywhere else. We’re very hands on in the design and production process of our label, so it’s always incredibly rewarding to see our followers embrace our pieces.


What would you say is the most rewarding part of owning your business?

Seeing our personal goals and visions become reality. Our business goal has always been to provide our followers with items that we truly love and would wear ourselves and having such a hands on role in our business means we have full control over what we create.


What is your favourite part of running Sabo Skirt and why?

We love every aspect of our business but if we had to pick one it’s probably Lookbooks! We absolutely love shooting our original prints and designs in a more artistic way than the product shots that are shown online. Lookbooks add a more fashionable dimension to the clothing as well as provide us with more opportunities to express ourselves creatively.

What’s the hardest thing about working in fashion and what are some of the obstacles you’ve encountered along the way?

Our biggest obstacle from the beginning has been time management and the amount of time and effort it takes to run our business. We never have enough hours in the day and we’ve had to work really hard to get a balance back between our professional and personal lives. Thankfully these days we have an amazing team that allow us to have a more balanced lifestyle, but in the beginning it was just the two of us working seven days a week, Christmas and New Year’s Eve. It was really hard and it’s something that we have to work on constantly.


What are your plans for the future of Sabo Skirt?

We have just launched our sportswear line, Sabo Athletic Club. This is a really exciting direction for our brand as we have always been passionate about health and fitness. We really felt there was a hole in the market for unique prints and designs in the active wear space, so it’s exciting to see our ideas come to life.
 
To Stay up to date with the ladies from Sabo Skirt you can follow them on the below networks
www.saboskirt.com
www.instagram.com/saboskirt

Chelsey Nichols
Chelsey Nichols

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