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With the world as her oyster, Vera Wang has now extended her fashion forward sights to small town Australian department store, Harris Scarfe.

The exciting new collaboration occurred in Sydney on September 25, which had fashion tongues wagging right across the country.

The Vera Wang brand has been seen on the bodies of some of the most hottest red carpet and bridal looks around the world.

Known for her modern, sensual and sophisticated designs, the ubiquitous label has just launched a collection for Harris Scarfe named “Simply Vera—Vera Wang”.

It captures a range of contemporary women’s fashion, accessories, bed and bath collecting and home fragrances, highlighting Vera Wang’s distinct, romantic aesthetic.

The collection is all for making the Vera Wang vision come to life in the homes of every Australian woman.

In true Vera style, the collection is a spin-off of her love of artful prints, fabrics, textures, and feminine style.

To any normal woman this would sound like a lot of money but to Vera Wang it sounds like an opportunity. This opportunity starts at $59.95 for a pair of signature ballet flats to $69.95 for a beautiful knit cardigan.

Vera Wang has definitely rocked the boat with affordable prices and still staying true to her desire to create a world that alludes to sensuality and youthful sophistication.

One of Australia’s most note-worthy fashion stars Harris Scarfe is thrilled to be on the receiving end of this, like any normal person would be.

Harris Scarfe merchandise director Larice Lewis says “We are beyond excited to bring Simply Vera to Australia”

“To be able to offer such a prestigious brand at a price all Australians can afford. Simply Vera will be exclusive to Harris Scarfe in Australia and will be an ongoing collaboration.”

Today Harris Scarfe occupies 50 stores and counting including an online store with more than 2000 staff nationally.

HS, as it is often referred to, appeals to a broad group of customers looking for great homewares, Manchester and men and women’s apparel which ties in perfectly with the new association with the Simply Vera collection.

With a proud Australian heritage, and now the flagship of one of the world’s most renowned fashion icons, HS has firmly cemented their place as one of Australia’s leading retailers.

Simply Vera—Vera Wang Is on sale now at www.harrisscarfe.com.au or Harris Scarfe stores nationwide, so get in quick!

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