Australian dance music festival Stereosonic is partnering with DJ Laidback Luke of Mixmash Records and NY-based livestreaming platform Mixify to host first-ever synchronously livestreamed festival launch parties Stereosonic, Australia’s leading dance music festival, announces today their first ever international launch event powered by Mixify’s two-way HD livestream technology. Fans in two cities in Australia, will be partying simultaneously as legendary Mixmash Records DJ and Stereosonic artist Laidback Luke streams live from Amsterdam. “I’m always looking for new ways to engage directly with my fans and the guys at Stereosonic and Mixify are creating new opportunities” says Laidback Luke. “I can’t wait to play from Amsterdam and get my Aussie fans ready for my live Stereosonic set!” Stereosonic is no stranger to leveraging innovation and technology to drive appeal with festival-goers. Partnering with Mixify, Stereosonic will use Mixify’s Clubcast, a two-way HD livestream technology to power this exclusive launch party as part of their official series. Clubcast will enable fans across two Australian venues to interact and party with Laidback Luke while he’s playing live in Amsterdam. “Using cutting-edge technology to simultaneously connect one of Stereosonic’s favorite artists with two cities is a great way to get fans ready for this year’s festival” says John Curtin, Marketing Director of Stereosonic. “We are excited to throw our biggest launch party yet.” The Stereosonic launch parties will be taking place on Thursday 23rd October, 2014. While Laidback Luke performs live from Mixmash headquarters in Amsterdam, fans in Australia will be able to party simultaneously to his Clubcast at Kit & Kaboodle in Sydney & The Empire in Melbourne. “Being able to connect artists and fans across the world, wrapped around an event and team like Stereosonic, is incredibly gratifying” says David Moricca, founder and CEO of Mixify. “We’re thrilled to help enable leading players like Laidback Luke and Stereosonic push the envelope in the live event space.” For more information about the Stereosonic launch party, please visit: http://www.stereosonic.com.au For more information about Mixify and Clubcasts, please visit: http://www.mixifyclubcast.com]]>
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