Supercars unveils new naming rights partner

Supercars unveils new naming rights partner

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The Supercars Championship will become known as the Repco Supercars Championship from 2021-2025.

The unveiling by Repco follows last month’s announcement that Australia’s great race at Mount Panorama will be known as the Repco Bathurst 1000 for the next five years.

In 2019, Repco, Australia and New Zealand’s leading automotive parts and accessories retailer, announced its intention to increase its synergy with Australian and New Zealand motorsport.

Over the next five years Repco and Supercars will be working collaboratively to roll out an extensive marketing and activation campaign focused on delivering deep engagement with motoring enthusiasts and Supercars fans across Australia and New Zealand.

Repco is currently the Official Automotive Parts Retailer of Supercars Championship, naming rights partner of next week’s Repco SuperSprint at The Bend and the company is a leading sponsor of two-time defending Champion Scott McLaughlin and Fabian Coulthard’s Shell V-Power Racing Team.

Supercars CEO Sean Seamer said: “We are delighted to have a name that has been associated with Australian motorsport since the 1940s as our naming rights partner for the next five years.”

“Repco has invested considerably in our sport and to carry their name as naming rights partner into a new chapter for our sport is great news for both parties.

“Repco is an iconic international motorsport brand with a proud history, and we are thrilled to extend our partnership with them.”

Founded in Victoria in 1922 Repco’s motorsport involvement dates back to 1947 but is most famous for its involvement with the legendary Sir Jack Brabham.

It was a partnership that crowned Jack with the 1966 Formula 1 World Championship in his very own Repco V8-powered Brabham BT19 – the vehicle was present at the announcement in Brisbane.