Every year, Google Australia shines a light on what captured the nation’s attention through its annual Year in Search list. In 2024, Aussies turned to Search to stay informed, celebrate triumphs, explore hobbies, and understand the world around them. From global events to cultural moments, this year’s trends reflect a nation that’s curious, creative, and connected.
Here’s a closer look at the top themes and searches that defined Australia’s year in 2024.
1. We Wanted to Stay ‘In the Know’
Australians love being up to date, and this year was no different. The nation’s curiosity ranged from politics to natural wonders to new vocabulary. Major events like the US election and the Queensland election 2024 results drove searches, with Aussies eager to understand the outcomes and implications.
Meanwhile, nature enthusiasts turned their attention to the Aurora Australis, captivated by the phenomenon’s stunning displays. On a more personal level, we even expanded our vocabulary, asking Google the meanings of words like “demure” and “baroque”, showcasing our desire to learn and grow.
2. Our Passion for Sport Shone Bright
Australians’ love of sport remained unwavering in 2024. From international competitions to local heroes, sport was a constant topic of interest. This year’s searches included major global events like the Olympics, Paralympics, Euros, Copa America, and the T20 World Cup.
Closer to home, there was a surge of pride for Aussie women in sport, highlighting the nation’s enthusiasm for celebrating female athletes’ achievements. Whether it was cricket, soccer, or other events, sport brought Aussies together in 2024 like never before.
3. We Got Hooked on Entertainment
Entertainment was a huge focus this year, with Aussies exploring the best in gaming, theatre, and cinema. Google’s new game, “Connections”, became a fan favourite, as players challenged their minds and competed with friends.
On the screen, movies and shows like “Saltburn”, “Baby Reindeer”, “Beetlejuice”, and the adaptation of “Boy Swallows Universe” captured our attention. These entertainment highlights reflected a mix of homegrown stories and international hits that resonated across the country.
4. Our Taste Buds Led the Way
Food trends continued to dominate Search in 2024, proving Aussies are always keen to try something new in the kitchen. This year’s standouts included recipes for the viral “air fryer”, the intriguing “oatzempic”, and the refreshing “cucumber salad”.
Sweet treats also stole the spotlight, with searches for the Olympic chocolate muffins recipe inspiring home bakers nationwide. These searches reveal not just our love for food but also our willingness to embrace the latest culinary crazes.
5. We Went ‘Cray’ for Tay
If there’s one celebrity who owned the Aussie search charts in 2024, it was Taylor Swift. The pop icon’s influence went beyond music, as fans eagerly Googled “How to make Taylor Swift friendship bracelets” – a nod to her “Eras Tour” tradition – and details about her rumoured romance with Travis Kelce.
Swifties in Australia ensured the singer stayed top of mind, proving her global stardom resonates strongly Down Under.
6. We Dreamed of Escape
Travel was back in a big way this year, with Aussies searching for destinations both near and far. Among the top spots were King Island, Melbourne, and a variety of locations across Asia, reflecting a renewed interest in both domestic and international getaways.
Whether for leisure, adventure, or simply a change of scenery, 2024 saw Australians embracing their wanderlust once again.
7. We Embraced Creativity and Savvy Skills
Aussies showed their resourceful side in 2024, turning to Google for help with practical projects and meaningful moments. Searches like “DIY car maintenance” and “how to inspect a used car” highlighted a growing interest in self-sufficiency.
Meanwhile, the search for “how to make Easter bunny footprints” captured the playful, creative spirit of Australians – a reminder of the joy in small, heartfelt gestures.
What Do These Trends Say About Us?
The 2024 Year in Search reveals more than just the most Googled terms; it paints a picture of Australia’s collective mindset. This year, we balanced curiosity with creativity, celebrated sports and culture, and sought out new experiences.
Whether exploring the world, improving our skills, or indulging in entertainment, Aussies demonstrated a shared passion for learning, connection, and celebration. What will 2025 bring? Only time – and Google searches – will tell!
Final Thoughts
Google Australia’s Year in Search provides a fascinating glimpse into the trends and topics that defined the nation in 2024. From politics to pop stars, Aussies proved we’re an engaged and dynamic bunch, ready to explore everything the world has to offer. Here’s to another year of curiosity, creativity, and connection!
