The iconic local fashion brand, Will & Bear, celebrated for its adventure-driven ethos, ethical practices, and stylish wool hats, has partnered up with Wild Wool Australia. Together, they have crafted an exclusive Teddy Bucket Hat, dubbed the “UGG Boot for Your Head,” meticulously created on the sun-kissed shores of the Gold Coast, using 100% Australian wool.
Fashion aficionados now have the opportunity to pre-order these limited-edition treasures, following the unprecedented success of the first hat drop, which vanished into the eager hands of customers within a mere day. The collaboration blends the creative visions and exceptional craftsmanship of two family-run brands. By infusing Wild Wool’s artisanal expertise with the distinct style and influence found within Will & Bear’s unparalleled hat collection, they have given birth to a remarkable bucket hat that is gaining comparisons to Australia’s beloved Ugg Boot but for your head.
This groundbreaking creation marks the inception of Will & Bear’s ambitious long-term plan to relocate their hat production to the heart of Australia. And we’d say it’s off to a flying start with the first batch of these coveted hats being snatched up in just over twenty-four hours.
“We couldn’t be more thrilled to unveil the Teddy Bucket Hat collaboration with Wild Wool,” exclaimed Lauren Williams, Co-founder of Will & Bear. “This partnership not only enables us to explore new avenues of production within Australia but also empowers us to offer our valued customers something truly distinctive. The Will & Bear x Wild Wool Hat collaboration promises to enthrall hat connoisseurs and fashion enthusiasts alike, with its unique fusion of style, comfort, functionality, and unrivaled quality.
The brand has now opened their pre-sale for the next drop of the Will & Bear x Wild Wool Hat Collection. Customers who take part in the pre-sale not only secure their favorite pieces for a September delivery but also become instrumental in Will & Bear’s mission to combat the pervasive problem of overproduction that plagues the fashion industry. This forward-thinking approach ensures that the next wave of hats will be tailor-made upon order and expertly crafted within the Wild Wool factory in Miami, nestled on the Gold Coast.