Brisbane’s first time-travelling drinking experience

Jack Daniel’s is set to make an impact in Brisbane as part of the global celebrations marking the 150th anniversary of the Jack Daniel Distillery in Lynchburg, Tennessee.  Assistant Master Distiller Chris Fletcher, will be visiting Australia for the first time to share his incredible knowledge of whiskey making as he hosts time travelling whiskey experiences across the country.

On Friday 5 August, whiskey connoisseurs will be taken on a one-of-a-kind journey of the last 150 years, enabling them to sample the sights, sounds and signature cocktails from iconic eras in Jack’s history at a secret location in the city.

For this one-of-a-kind tour like no other, prepare to step back in time to 1920s prohibition, encounter the suave style of Frank Sinatra before embracing the thrilling times of 70s, 80s and 90s rock ‘n’ roll. Culturally so much has changed all the while Jack has been making his famous whiskey in one way, in one place for 150 years.

The milestone certainly calls for a celebration and at each event guests will also be able to raise a toast to the 150th anniversary with a celebratory cocktail designed by Chris Fletcher. The evening’s complimentary entertainment will further include a whiskey tasting masterclass led by Chris, where attendees will be able to put their sensory skills to the test to discover what it takes to be a Jack Daniel’s Master Taster, one of the most important and respected jobs at the distillery.

As Assistant Master Distiller, Chris Fletcher uses his extensive knowledge of the whiskey making process to lovingly craft the world’s best-loved whiskey according to Jack’s time honoured recipe.  Since 1866, Jack Daniel’s has been made in Lynchburg, Tennessee and it’s Fletcher’s job to ensure that the dedication to making great whiskey remains true to Mr. Jack’s motto of “Everyday we make it, we’ll make it the best we can.”

Chris Fletcher, Assistant Master Distiller, Jack Daniel’s says:

“I’m excited to be heading to Australia to bring an authentic taste of Southern hospitality Down Under as I tell a few stories about the place I call home. My knowledge of whiskey was passed down first-hand by my grandfather, retired fifth Master Distiller Frank Bobo, I’m honoured to now be following in his footsteps under the guidance of Jeff Arnett, the seventh Master Distiller since 1866, and thrilled to be a part of the global 150th anniversary celebrations.”

Chris is not the only Lynchburg original coming to our fair shores, as the festivities continue throughout Australia with a global scavenger hunt featuring real barrels from the distillery. Uniting friends of Jack across the world, the Barrel Hunt will visit more than 50 countries in 90 days giving whiskey fans the chance to win money-can’t-buy prizes to commemorate the 150th anniversary. Select barrels will also include VIP tickets, travel and accommodation to the worldwide celebration taking place at the Lynchburg distillery this October. Clues as to the whereabouts of the 10 whiskey barrels hidden across the country will be revealed on the Jack Daniel’s Australia Facebook page.

“The barrel is key to crafting Jack Daniel’s Tennessee Whiskey as it accounts for 100 per cent of its colour and 70 to 80 per cent of its flavour,” said Jack Daniel’s Master Distiller Jeff Arnett. “It’s an important part of our process that’s remained unchanged for 150 years, and that tradition will continue to live on in every barrel we make and each drop of our whiskey. As the only distilling company that makes our own barrels, the Barrel Hunt celebrates the distillery’s history and gives fans a chance to own a barrel and be forever tied to Jack Daniel’s.”

To find out more about Jack Daniel’s and the Jack Daniel Distillery’s 150th anniversary visit


Spend your Sunday poolside sipping Veuve Clicquot at W Brisbane