Crust Invites Pizza Fans to the Table


Crust Gourmet Pizza Bar is touring the country to celebrate the launch of four new Upper Crust pizzas. In key locations across the country, pizza loving passers-by have the opportunity to take a seat at the shared Upper Crust upcycled dinner table bike, and try a complimentary slice of one of Crust’s four new Upper Crust pizzas. A competition is now open for Crust fans to enter the draw to win a seat at one of two Upper Crust Bicycle Banquets held in Sydney and Melbourne in coming weeks. The special event will feature entertainment and a live band. Fifty double passes to each banquet are up for grabs at facebook.com/CrustPizza. Crust believes that their premium Upper Crust pizza range has the power to turn an ordinary occasion into an extraordinary occasion, and they’ve set out to prove it by ‘Upper Crusting’ the humble bicycle into a dinner table fit for an Upper Crust pizza party. The tour kicked off on the Gold Coast in November, and the Upper Crust dining experience will hit Brisbane, Sydney, Perth, Melbourne, Canberra and Adelaide over three months. Crust Gourmet Pizza Bar Marketing Manager Renee North said the Upper Crust dining experience highlights   how easy it is to make a simple occasion special and tells customers about the new pizzas in a unique way. “The Upper Crust dining experience celebrates our new Upper Crust pizzas; but it also celebrates the idea that the best experiences are those where you take a simple occasion and through your own creativity and design, make it that little bit more special,” said Ms North. “Pizza is best enjoyed shared with loved ones, and our Upper Crust range is the perfect meal to make any occasion that little bit more special. We hope that our campaign will inspire people to create their own unique shared experiences with friends and family.” The four new pizzas in the Upper Crust range are Pulled Pork & Slaw, Black Bean Burrito, BLT with Avocado Salsa and Salt & Pepper Calamari. The new pizzas are available in stores nationally from today, and can be ordered online at www.crust.com.au or by calling your local Crust store. Crust Gourmet Pizza is part of Australia’s largest multi‐food franchise operator Retail Food Group (RFG).  With more than 105 million customer visits a year RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.2m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.]]>

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