De Lorenzo; for those not familiar with the brand name, think avant garde plus hair. It is a leader in Australia for style, colour and volume; bright colours bold style and BIG volume.
Back in September De Lorenzo hosted their annual ASPYA Summer Conference in the beautiful Whitsunday Islands. Held over 3 days the conference consisted of a spectacular runway show that kicked off the event and celebrated the emerging talent that exists in the De Lorenzo family.
And what talent and creativity there was. Our resident creative photographer Michael Greves was approached to photograph the runway show for De lorenzo, his work definitely captured the four themes of the fashion show. With Free Love kicking off the show which brought us back to the 60’s and 70’s era and was then followed by an Andy Warhol inspired theme of Pop Art. The show the moved to an amazing twist of Punk before drawing to a close with an incredible Lady Gaga inspired, world altering theme of Space. Futuristic hair with futuristic flair and colour!
The conference also consisted of the ASPYA salon of the year awards and celebrations with Hair Review being announced salon of 2013! Amongst the attendees for the 3 days were many a guest speaker and celebrity.
The 2014 De Lorenzo ASPYA conference will be held in Singapore (!!!!) and we are already excited to see what will come from the event next year.
Photography by Michael Greves