EMC Play, two nights of emerging artist showcases featuring talent from an esteemed list of over 30 of Australia’s leading electronic music labels, media, brands, booking agencies and collectives including Future Classic, Lucky Entertainment, Konkrete, Vicious, inthemix, Sweat it Out, Jack Daniel’s and more.
The EMC Play program of public facing events is designed to discover the next crop of Australian electronic music talent and to breathe new life into the best music venues and clubs in Sydney’s Kings Cross entertainment precinct on Wednesday December 3rd and Thursday December 4th 2014.
EMC founder Neil Ackland said: “The theme for this year’s EMC is ‘Discovery’ and our vision is for EMC Play to be a crucial stepping stone in discovering the next Flume or the next Will Sparks. It gives artists the opportunity to perform in front of some of the world’s biggest talent buyers and A&R Executives, who are coming to Australia exclusively for EMC.”
EMC Play is currently calling for applications from aspiring electronic music makers who would like to play at the event. Those selected will be programed to play alongside the country’s top talent at a showcase relevant to their style and sound and have the chance to secure a $5k international travel grant courtesy of the Jack Daniel’s Future Legends initiative which aims to support and showcase burgeoning talent who push creative boundaries. #JDFutureLegends will also be front-and-centre at EMC Play as it brings another musical exploration project to life with help from some of the bumper 2014 line-up.
EMC is bringing some of the world’s biggest talent buyers to Sydney for the event, including Donnie Estopinal (Disco Donnie Presents/SFX), Johnny Shockey (Coachella/LED Presents), Bobby Runway (SBE / SLS LA), Gary Richards (Hard LA/Live Nation), Latane Hughes (Windish Agency) and more.
NSW Deputy Premier and Minister for Tourism and Major Events Andrew Stoner said: “The Electronic Music conference is the Asia-Pacific’s leading dance music industry event, and the NSW Government is proud to support it as part of ARIA Week in 2014.”
“EMC Play is a fantastic initiative to leverage the success of EMC and bring it to an even larger audience, showcasing some of Sydney’s great venues and reinforcing the city’s position as the live performance capital of Australia,” Mr Stoner said.
Head of Programming for EMC Play is former FBi Radio General Manager of Music Dan Zilber, one of Sydney’s most influential and well-respected music industry members. Zilber is supported by a programming committee including Flume’s Manager and Future Classic boss, Nathan McLay, Sony EDM Boss, Jon Hanlon and other industry leaders.
Zilber said “The Australian dance scene is unbelievably strong at the moment and the music industry around the world is justifiably keeping a very keen eye on what we’re doing. Having the opportunity to collect a large sample of the most exciting artists in our country and put them on display for international guests and local party people in Sydney is a genuine thrill.”
“What makes EMC Play so exciting is that for one ticket price of $29 for early birds, music fans will get a wristband that provides access to multiple venues over two nights to see some of the best emerging and established music in Australia and the world. It’s a true feast for any serious electronic music fan,” added Zilber.
The full line-up of events, venues and artists set to perform at EMC Play will be announced in early November.
EMC Play is supported by the NSW Government through its tourism and major events agency Destination NSW, City of Sydney and the Australia Council for the Arts, and will be held in Sydney’s Kings Cross and Darlinghurst precinct.
“Our vision for the next five years is to grow EMC around the vibrant Kings Cross and Darlinghurst entertainment precinct where the industry can connect, learn and network by day, and music fans can discover new talent at multiple live music venues by night,” said founder Neil Ackland.
“We make no secret that EMC aims to become the Asia-Pacific equivalent of international events like Amsterdam Dance Event and Miami Music. We also took inspiration from the success of Brisbane’s music conference, Bigsound. A key formula in all of their success is building the event around a localised entertainment precinct.”
Early bird tickets to EMC Play are now on sale to the general public for $29 + BF and will give full access to every EMC Play Showcase across both nights (subject to venue capacities). Full price EMC Play tickets are $49 + BF Those who purchase a full delegate pass to EMC will get priority entry to all EMC Play Showcases along with access to two full days of conference, networking sessions and welcome drinks. Delegate passes start at $299 for students.
EMC is a central part of ARIA Week and is supported by Destination NSW, the City of Sydney, the Australia Council for the Arts, Sounds Australia and the Potts Point Partnership.EMC has been assisted by the Australian Government through the Australia Council for the Arts, its arts funding and advisory body.
Full list of organisations participating in EMC Play:
Sweat It Out
Vicious Black & Vicious Bitch