First Look: The Lexus Surf LX Concept – A Luxury SUV Built for the Beach

Lexus partners with the WSL to bring the Lexus Surf LX, a concept SUV that redefines luxury for the surfing lifestyle
First Look: The Lexus Surf LX Concept – A Luxury SUV Built for the Beach
First Look: The Lexus Surf LX Concept – A Luxury SUV Built for the Beach

Lexus has officially unveiled its latest concept vehicle, the Lexus Surf LX, at the 2025 Lexus Pipe Pro on Oahu, Hawaii. This one-of-a-kind luxury utility vehicle is designed with surfers and coastal adventurers in mind, blending high-end design with real-world functionality. With a surf-inspired aesthetic, gear-ready storage, and rugged versatility, the Surf LX is more than just an SUV—it’s a mobile basecamp for ocean lovers.

Built for the Surf Lifestyle

Inspired by the laid-back yet performance-driven world of surf culture, the Lexus Surf LX is crafted to handle sandy beaches, salty air, and the unpredictable elements of the coast. The exterior features a striking matte blue finish, complemented by a white roofline and black accents, mirroring the natural interplay between ocean waves and sandy shores.

Inside, genuine leather upholstery adds a touch of Lexus luxury, while custom 20-inch grey wheels and 33-inch all-terrain tires ensure durability on and off the road. Whether it’s a morning surf session or a weekend road trip, this vehicle is built to handle it all.

Gear-Optimised Storage & Smart Features

What sets the Surf LX apart is its thoughtfully designed storage for surf gear and essentials. The trunk is fully optimised for surfers, featuring:

  • A slide-out cargo storage system to keep everything organised
  • A built-in surfboard rack for easy transport
  • A Dometic cooler to keep drinks and snacks chilled
  • A waxing table and turf changing mat, so surfers can prepare comfortably before hitting the waves

Additionally, ventilated compartments ensure that wetsuits, towels, and other gear stay dry and odor-free, making post-surf clean-ups effortless.

Designed for Any Adventure

The custom Exo-Cage and LED-illuminated rear ladder provide easy access to the roof rack, making early morning or late evening surf trips a breeze. Whether loading up gear at sunrise or packing down after a sunset session, the Surf LX is built for maximum convenience.

Pro surfer and Lexus ambassador Griffin Colapinto summed it up best: “Surfing is all about being in tune with your surrounds while enjoying the ride—much like what Lexus has achieved with the Surf LX. This vehicle isn’t just an SUV; it’s made for adventure, with the power and versatility any surfer could ever want or need.”

Lexus Expands Partnership with the World Surf League

The launch of the Lexus Surf LX coincides with Lexus’ expanded multi-year partnership with the World Surf League (WSL). Lexus will serve as title partner for five major WSL events in 2025, including the WSL Awards, Pipe Pro, Trestles Pro, US Open of Surfing, and the WSL Finals in Fiji.

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Owen George

Editor & Chief of Gold Coast Magazine is a lover of great coffee and sharing the stories of the people, places, and events that make the Gold Coast such a great city