Music lovers are in for a treat as the iconic Jack Daniel’s Tennessee Whiskey and Australia’s rock-pop sensation, G Flip, announce their debut collaboration. This is not just any partnership; it’s a unique blend of music, art, philanthropy, and whiskey, all rolled into one exciting event. A special concert is set to take place at Sydney’s Oxford Art Factory, coupled with a limited run of co-branded merchandise, with all proceeds going to assist local musicians.
On a single, spectacular night, Saturday 13th July, Jack Daniel’s and G Flip will transform the Oxford Art Factory into a soulful sanctuary of good vibes and unforgettable music. This event is more than just a gig; it’s a celebration of community spirit, with all proceeds going directly to the national music industry charity, Support Act.
One of the highlights of the night will undoubtedly be G Flip’s performance. Known for their electrifying stage presence, Those fortunate enough to attend will experience an intimate gig that promises to be one of G Flip’s most memorable performances of the year.
But the excitement doesn’t end there. Attendees will also get their hands on a piece of history – ‘The Support Tee.’ This limited-edition merchandise features G Flip’s artistic rendition of Jack Daniel’s iconic logo, making it the first time an Australian artist has been given the opportunity to reimagine the whiskey brand’s label.
Only a little over 500 of these never to be printed again tees have been produced. ‘The Support Tee’ is a collector’s dream and a must-have for fans. It’s not just a piece of clothing;
G Flip, expressed their excitement about the collaboration, stated, “Jack Daniel’s is an iconic label that has always been around. It’s great to see how they get behind the Aussie music community and great organisations like Support Act.” They continued, “It’s a massive honour to be the first artist in Australia to redesign the Jack Daniel’s label. I collaborated with Olivia Boryczewski, a designer who I work with a lot, and with Jack Daniel’s to create the cute t-shirt. I think the design is sick and I hope the fans like it too.”
Alejandra Alvarez, Senior Brand Manager at Jack Daniel’s Australia, also expressed her enthusiasm about the collaboration. Speaking about the brand’s strong heritage in music, she said, “From concerts to festivals and everything in between, we love to bring music and people together to create experiences that Make it Count.”
She further added, “The Jack Daniel’s label is so iconic and recognised by millions around the world. We are so excited to work with G Flip on recreating our legendary label through a limited edition Tee and give fans a piece of history.”