The weather is warming up, and the team at Hard Fizz have just dropped a range of new flavours in the leadup to summer, welcoming Blueberry Lemonade and Tropical Pineapple.
The first of the two is the Blueberry Lemonade, a drop tailored for those of us who like something sweet yet refreshing and, of course, %99 sugar-free “The brief was just delicious, and I think we’ve nailed it,” Hard FIZZ CEO Wade Tiller laughs.
“A lot of our flavours are tropical; we wanted to have that fruity taste still but find a new way to bring some sweetness, and that’s where the blueberries and lemonade kick in.“This really will be the drink of summer. It’s the result of consumer and industry feedback, asking for a sweeter but not sugary taste.
The second in the lineup is Tropical Pineapple, released in a psychedelic tie-dye can badged the FISHER edition in a nod to the brand’s highest-profile owner ambassador, Grammy-nominated DJ Paul Fisher, who’ll be promoting it heavily during his upcoming Australian tour.
The Tropical Pineapple is a reimagining of their previous Pineapple and Agave flavour, which was insanely popular during its limited release, and the new flavour is sure to follow suit.“There’s been a few tweaks, but ultimately, we just had to do another pineapple flavour,” Tiller says.”You can’t ignore public demand, and pineapple was very much on everyone’s wish list, so it’s back, better than ever.“Fisher himself was on my case to do it too, so how could I say no – he’s the real boss around here.”
Get your hands on Summers’s hottest flavours with Hard Fizz now has a flavour for every colour of the rainbow.
Blueberry Lemonade will be stocked in IBA outlets nationally, including Cellarbrations, The Bottle-O, IGA Liquor, Duncans, Thirsty Camel, Big Bargain and Porters. It’s also available on tap at the brand’s Gold Coast brewery, FIZZ HQ.
Tropical Pineapple will be available in BWS and Dan Murphys in Queensland and Nationally on Dan’s Liquor Marketplace.
