Today we’re chatting with Jade Richardson from Western Australia, one of 30 remarkable women vying for the Miss Universe Australia 2025 crown, to be decided on August 15 at Crown Perth’s Grand Ballroom.
So, why don’t you start by telling us a bit about yourself?
I’m 21 years old, born and raised in Perth, Western Australia. I come from a blended cultural background; my mother is Indonesian, while my father brings Australian and English into the mix.
I’m currently pursuing a Commerce degree at The University of Western Australia, majoring in Marketing. While studying, I work as a styling assistant at a boutique, a role that complements my love for fashion. Having this passion makes coming into work that much easier.
I’ve also been signed with Chadwick Models since I was 16, which gave me early exposure to the fashion industry, deepening my appreciation for it.
I love the beach, a good card game and spending quality time with the ones closest to me!
What inspired you to take the leap and enter Miss Universe Australia?
I’ve known about Miss Universe for a few years now, but I never really saw myself as a “pageant girl.” However, the direction the Miss Universe Australia team has taken this program is really what drew me in. It’s become more than just a pageant but also a program with emphasis on self-development.
Even in this short time, I’ve already learned so much, especially when it comes to building my confidence and communication skills. It’s been challenging but that’s exactly why I am here. I believe life is about experiencing every opportunity that comes your way and putting yourself in uncomfortable situations to allow for growth as an individual. I want to be able to look back one day and say I lived an exciting, meaningful life.
And of course, there’s the community. The women I’ve met through this program are incredibly supportive and inspiring and I know many of these friendships will last well beyond the competition.
As part of the program, you had the amazing opportunity to travel to Vietnam, and stay at the beautiful Hoiana Resort. How was that experience for you?
In a competitive environment like Miss Universe, it’s hard to gauge exactly what to expect. But the moment the trip began, all my expectations were surpassed. The girls were all so kind and genuine, and the team behind the program was incredible.
The resort itself was one of the most beautiful places I’ve stayed in, coming from someone who has stayed in a lot of resorts. From the stunning architecture to the lush landscapes, everything felt so thoughtfully designed. The staff were so warm and made us feel so special throughout the entire week.
Even on our long travel days, being with my state team, a group I had spent a week bonding with, made the time fly by. I can honestly say that since joining this program, I’ve definitely found some of my people.
What would you say was the highlight of the trip?
I am so grateful for the experiences the team gave us girls — our official swim shoots, NIDA workshops, endless buffets. I must say, our visit to Hearing & Beyond was definitely my favourite part of our trip. It carried so much purpose. It was so emotional to see the real impact our fundraising efforts had on the lives of these children. Playing with them, hearing their stories, learning about the challenges they’ve faced was both confronting and eye-opening. It really made me understand the heart of what this program is about.
That visit gave me a whole new perspective. It was a humble reminder for me to realise just how fortunate I am, which I am forever grateful for.
As part of the trip, you also took part in your official swimwear shoot with Unnecessary the Label. How was that experience for you?
I couldn’t speak more highly of this team, even if I tried. I worked with the incredible Alarna Bell and David Marchesi, who made me feel amazing and confident. Jarred Seng and Matthew Knight were the best in capturing my moments and brought great energy and direction. And of course, Sophia Barbagallo bringing the vision to life with her direction and creative eye.
I was the first one to shoot on the trip, so I had no idea what to expect, but they were all so talented and professional, all masters of their own craft.
I got to shoot in one of the beautiful suites in Unnecessary swim and I will say, the swimwear was so well made and designed. I loved the colour, shape, fit and cannot wait to be wearing it again come summer.
Your next question comes from our current Miss Universe Australia, Zoe Creed. If your younger self could see you today, not just on this stage but as a person, what do you think she’d be most proud of and why?
I think my younger self would be proud of how far I’ve come and how much I’ve stepped out of my shell. As a child, I was quite shy and reserved; I kept to myself, rarely letting my personality through.
Over time, I’ve made a conscious effort to push past that by putting myself in uncomfortable situations and leaning into growth. Staying in your comfort zone holds you back from reaching your potential, and I’ve learned that real confidence comes from doing the things that once scared you. Obviously, these traits do sometimes make their way out, it is who I am, but continually trying to better yourself holds space for change.
I have to give credit to the people closest to me, the ones who have supported me. Finding your people, the ones who accept and uplift you, does absolute wonders for your self-belief and confidence.
With everyone bringing their own unique flair to the program, what would you say sets you apart from the other contestants?
I believe my relatability defines my individuality. My mother is a migrant from Indonesia, I have separated parents, I don’t come from generations of wealth. In no way am I complaining — these factors have shaped who I am and brought me to where I am. But I do think my background is one that a majority of others can connect with.
I’m also self-aware enough to never place myself on a pedestal of perfection or take myself too seriously, we are all doing our best. I’m perfectly comfortable with my flaws and know there’s strength in embracing your imperfections.
What’s something about you that people might find surprising or interesting?
I love to cook. I have been cooking ever since I could remember — rainy days in the kitchen with my Nanna. Bigger on desserts than main meals, I have a huge sweet tooth. But yes, cooking. I’ve received at least one cookbook on most birthdays or Christmases.
At one point I had a pavlova business, it wasn’t long-lived though. My mother would buy all my ingredients and I would get to keep all the profits. It wasn’t a very sustainable business model.
If you could work on any dream project, with no limits on time or resources, what would it be?
Wine bar! I would 100% open a boutique wine bar in Perth. Obviously, a big project but I love the ambiance of a good wine bar, good food and good wine.
My dad is a big collector of wine, so I’ve been drinking from the ripe age of 7. No, that’s a joke, but I’ve had some good wine in recent years from his collection, building my interest. I also have a passion for fine foods and have a mock menu I would serve up — small share plates would be the vibe.
Good music, food, wine and service. Watch out.
We have a few quick questions to wrap up the interview:
What’s a song that never fails to lift your mood?
Anything Pitbull.
What does confidence mean to you?
Being comfortable with yourself and knowing your own intrinsic motivations and ambitions.
If you had to swap lives with someone for a day, who would it be and why?
A scarlet macaw in the Amazon forest. No explanation needed.
What’s one thing you always have in your handbag (besides your phone)?
Deck of cards! I’m a magician by trade.
Window or aisle seat on a flight?
Aisle. Of course.
Help Jade and the Miss Universe Australia Finalists Make a Difference.
Jade, along with the other Miss Universe Australia Finalists, have collectively raised over $500,000 to support ToyBox and its official 2025 charities Camp Quality, Ocean Heroes and Ronald McDonald House. You can donate now using the link below.
