In a unique fusion of workwear heritage and contemporary fashion, Jameson Irish Whiskey and the renowned fashion label, Dickies, have joined forces to introduce “Crafted Together.” This exciting collaboration drops online in Australia and New Zealand on Thursday, July 6, showcasing an exclusive collection that celebrates craftsmanship and camaraderie.
The multi-piece capsule features iconic pieces like the timeless Dickies Eisenhower Jacket, alongside overalls, beanies, caps, and more – a treat for collectors and whiskey enthusiasts alike. As a nod to their rich history, some apparel will display a bespoke graphic inspired by the original Jameson ‘Barrelman’ icon from the 1700s. The Crafted Together project takes center stage at Jameson’s historic Midleton Distillery in Cork, where the legacy of industrial workwear is seamlessly woven into the modern-day fashion landscape.
“Jameson Irish Whiskey traces its roots back to 1780, a time when workwear was the uniform of the working community, often seen in local pubs after a hard day’s work,” shares Belinda Sanderson, Head of Whiskey for Pernod Ricard Australia. “On the other hand, Dickies, an iconic workwear brand, began its journey in 1922. Both brands share a commitment to craft and kinship, and through the Crafted Together Jameson x Dickies collection, we bring this shared ethos to life.”
“Quality craftsmanship has always been at the core of Dickies’ business, deeply embedded in our workmanship community,” adds Dickies ANZ. “Teaming up with Jameson feels like a natural partnership due to our shared brand identities and DNA. We’re thrilled to collaborate with Jameson Whiskey to commemorate our brand stories and, most importantly, to celebrate our loyal customers.”
Crafted Together serves as a celebration of the real creators and makers who find inspiration in their dedication to their craft, constantly driven by their passion to evolve. With shared values and matching uniforms, Jameson and Dickies connect kindred spirits through this collaboration, fostering an appreciation for craft that resonates with both brands and the modern craftspeople of today.
Embracing the legacy of creators and collaboration, the Jameson x Dickies landing page offers more information about the collection. Be sure to watch this space for a limited time only, as this unique collaboration brings together the worlds of whiskey and fashion, uniting craftsmen worldwide and igniting a sense of mateship among contemporary creators. Cheers to craftsmanship and camaraderie!