Australian surfing sensation Laura Enever has found her perfect match – not just in the ocean but on land too. The professional surfer, renowned for her fearless approach to big waves, is teaming up with EVERAU, the iconic Australian sheepskin footwear brand, as their newest brand ambassador. This collaboration, which officially began on December 10th, 2024, highlights a shared passion for authenticity, comfort, and Australian heritage.
EVERAU, a Sydney-based company known for its premium craftsmanship and contemporary designs, has built a reputation for creating footwear that resonates with an active yet laid-back lifestyle. For Enever, whose life revolves around the surf, travel, and adventure, the partnership feels like a natural fit.
“I am so wrapped to be partnering with EVERAU. A brand that represents a chilled and laidback lifestyle with a fashion twist – their Croft slipper is my absolute favourite to wear anywhere! Being comfortable is so important to me, especially when I’m travelling, and with EVERAU, I’ve got a piece of home with me wherever I go,” said Enever, in a statement that speaks volumes about the synergy between her lifestyle and the brand.
A Collaboration Rooted in Shared Values
For EVERAU, this partnership isn’t just about aligning with a high-profile athlete – it’s about embracing a shared ethos. The brand, which traces its origins to the 1960s when sheepskin boots became a staple for surfers warming up after catching waves, has always prioritised authenticity and comfort.
Today, EVERAU’s collections fuse this heritage with modern style, creating versatile footwear that resonates with surfers, adventurers, and anyone looking to stay connected to Australia’s relaxed yet refined way of life. Recognising Laura Enever, with her remarkable career and undeniable connection to surf culture, as an official ambassador is a testament to this commitment.
“Laura and everything she stands for has incredible synergy and alignment with our brand’s core messaging around authenticity, Australian heritage, and surf culture,” said Tina Dong, a spokesperson from EVERAU. “We look forward to bringing complete comfort and style to Laura’s on-shore moments over the summer.”
Laura Enever, hailing from the beachside suburb of Narrabeen, is no stranger to making waves – both literally and figuratively. She holds the world record for the largest wave surfed by a female and was crowned Surfer of the Year at the 2024 Big Wave Challenge Awards. Known for her fearless attitude and unapologetic individuality, Enever embodies the very essence of EVERAU’s mission: to inspire people to embrace their authentic selves.
In teaming up with EVERAU, Enever’s role goes beyond mere brand representation. Together, they aim to showcase the brand’s ability to provide the ultimate blend of style and comfort, with an edge that resonates with adventurers and dreamers alike. EVERAU’s Croft slipper, Enever’s personal favourite, epitomises this – a wardrobe staple that can take you from lounging at home to wandering the streets of a faraway city, all while keeping your feet snug.
Footwear for All Seasons
EVERAU’s roots are deeply embedded in Australia’s surfing culture. Once the go-to for surfers in the 1960s, their sheepskin boots have evolved to meet the needs of a new generation. Now crafted from the finest Australian A-grade merino wool, EVERAU’s products seamlessly combine durability and luxury.
With designs that cater to every season and lifestyle, EVERAU’s collection has become synonymous with timeless comfort. Their ongoing commitment to producing sustainable, high-quality footwear ensures that the brand remains a beloved choice for anyone seeking functional fashion.
Inspiring Through Comfort and Authenticity
For both EVERAU and Laura Enever, this collaboration is more than just a business arrangement – it’s a partnership rooted in shared values and a vision of individuality. Together, they are championing a lifestyle that embraces authenticity without sacrificing comfort or style.
