Australia has been a hub for high fashion for several years now, and there are plenty of brands that you should know about. Here are a few of the best modern Australian fashion brands that should most definitely be on your radar.
Alemais
If you are someone who is obsessed with silk tops in Australia from David Lawrence, then you need to know about Alemais. This luxury clothing brand focuses on artisanal techniques and takes inspiration from the Lebanese heritage of its founder, Lesleigh Jermanus.
With its nature-inspired prints, patchwork, and embroidery, sustainability is also at the top of its priority list. In short, Alemais is all about creating relaxed, high-fashion resort wear that is sure to catch the eye wherever you are.
Posse
Posse is the epitome of leisurewear, creating exceptional silhouettes and designs without having to go overboard with colours, patterns, or designs. Posses stands out for being simple yet exceptionally stylish.
“Quiet luxury” may not always sound like the most exciting thing, but with Posse, the designs are timeless and can be adapted to almost any style, ensuring that their items not only find their place in your wardrobe but also won’t leave it for years to come.
St Agni
Founded in Byron Bay in 2014, St Agni has become famed for its neutral colour palettes and exquisite tailoring, without losing the relaxed, coastal feel that Byron Bay is known for. Once again, St Agni is part of the quiet luxury and sustainability movement that has taken over Australian fashion.
While they gained fame for making incredible leather sandals, their offerings have expanded to include everything from swimwear to sunglasses, trench coats, and fragrances. Even if you need the smallest thing, St Agni most likely has exactly what you are looking for.
Elka Collective
With a strong focus on creating contemporary, elegant and comfortable fashion, Elka Collective is driven by the idea of making versatile and super-stylish items that can be paired with almost anything you already own.
Additionally, their brick-and-mortar stores feel relaxed and don’t overwhelm customers. Combined with the very knowledgeable and helpful staff, Elka stands out as a high-fashion brand that is made for everyone.
Significant Other
Founded by Julia Ritorto and Kathryn Forth, Significant Other has exploded in popularity over the past few years thanks to its simple design philosophy: making clothes that fill women with confidence and empower them.
Known for their exquisite floral dresses, skirts, and swimwear, S/O focuses on “understated statements” with ultra-chic, modern silhouettes that balance current trends with timeless classics.
Elliatt
Famed for their ultra-feminine and romantic silhouettes and designs, Elliatt has become one of the go-to brands for those seeking a special-occasion outfit, whether for a fancy birthday dinner or the ideal date-night dress.
While they may be known for their occasion wear, they also offer a variety of staples and versatile separates, including tops, skirts, and trousers. Tailoring is the name of the game here, with every piece fitting just right.
Spell
If you have been looking for more modern bohemian pieces, then you need to shop at Spell. Famed for its ultra-ethereal and vintage-inspired clothing, which perfectly combines the old with the new, with a sustainable and environmentally-friendly ethos.
Spell makes a statement with their incredible floral designs, flowy maxi dresses, intricate lace, crochet, and embroidery. Their target audience is women wanting incredibly expressive and festival-ready, but don’t be fooled, they most definitely have something for everyone.
Zimmermann
Another brand that is making a mark with its romantic, intricate designs is Zimmermann. Packed with unique floral and pattern designs, as well as very unique colour combinations, this label is one of the leaders of resort-ready fashion.
They fall on the ready-to-wear side and offer everything from dresses and swimwear to bags, shoes, and other types of beachwear. Zimmermann has also become an international sensation, with stores across the United States, Europe, and China.
Rolla’s
Specialising in denim, Rolla’s has become one of the leaders in denim fashion, with their laid-back aesthetic that focusses on taking vintage styles and modernising them, without losing that classic look and feel.
The designs may seem simple, but each small choice has a lot of thought and effort behind it. This leads to items that are very well-crafted, and fit like an absolute dream. Not to mention the fact that Rolla’s has also become the leader in new types of styles, such as Eastcoast flared jeans, and Sailor jeans.
Witchery
Finally, Witchery is a brand that you may have heard of before, but is still widely underrated. They have been around since the 70s, and are constantly reinventing their offerings, leaning into trends that they combine with their classic silhouettes.
Their offerings are sophisticated and elegant, and you can find everything from highly tailored blazers to comfortable and cosy jumpers and knitwear. Additionally, Witchery can be very affordable, but its prices don’t reflect its quality, as it is still ultra-luxurious and stylish.
