Last week the stylishly iconic Ralph Lauren launched their e-commerce store in Australia, giving shoppers from anywhere in the country the chance to get their hands on the latest offering from the famed brand.
This comes as part of the brand’s targeted expansion across Australia; the Ralphlauren.com.au store offers the latest collections and exclusive capsules from Ralph Lauren Purple Label, Ralph Lauren Collective, and Polo Ralph Lauren, including their Childrenswear and Lauren Ralph Lauren lines.
This month, the online store includes the use of Virtusize, a virtual fitting platform designed to help shoppers find the correct fit and size with ease. The software allows shoppers to try on items virtually and create an online wardrobe from wherever they shop.
The site will offer complimentary shipping Australia-wide on all orders over $200 and, from June, offer a click and collect service in select stores. In addition, the website is set to provide a dedicated gifting service that includes a personalised message wrapped in silk paper and beautifully arranged in a Ralph Lauren box with ribbon to create an exceptional gift experience.
Later in the year, the online store will also offer Ralph Lauren’s CYO experience, allowing customers to personalise their apparel and accessories with custom printing and embroidery. Furthermore, Ralph Lauren will be expanding its footwear and accessories offering across all brands, which will be available Australia-wide through the online store.
Visit the Ralph Lauren online store at Ralphlauren.com.au
