Brisbane’s iconic W Brisbane has teamed up with homegrown fashion label SABO to launch the exclusive Sun Chasers campaign—a summer-long takeover at the hotel’s famed WET Deck. Running from November 13th through to the end of February, this collaboration promises to bring together Brisbane’s love for bold style, sizzling hospitality, and carefree summer vibes.
Inspired by A Summer Story, SABO’s Summer 2025 collection, Sun Chasers is more than just an event—it’s a fully immersive experience. From chic poolside lounging to curated cocktails and music by globally renowned DJs, W Brisbane has created the ultimate escape for locals and visitors alike to soak up summer in style.
A Fusion of Fashion, Music, and Bespoke Experiences
The Sun Chasers campaign highlights everything Brisbane does best: sun-soaked days, fashion-forward aesthetics, and a buzzing social scene. SABO, celebrated for its luxurious resort wear and signature prints, has woven its creative flair into the event, transforming WET Deck into a photo-worthy haven. Think exclusive SABO prints adorning the poolside decor, set against the backdrop of Brisbane’s picturesque riverside views.
“This collaboration is a perfect match for us,” shared Yiota Kouzoukas, co-founder of SABO. “At SABO, we believe in creating effortless luxury, and working with W Brisbane allows us to bring that vision to life. The Sun Chasers campaign encapsulates Brisbane’s summer with vibrant prints, world-class cocktails, and a signature W experience that guests won’t forget.”
Adding to the glamour, SABO’s ethos of sustainability and eco-friendly practices aligns seamlessly with W Brisbane’s commitment to supporting local talent and responsible luxury. Haldon Philp, General Manager at W Brisbane, described the partnership as “a space where fashion, style, and our signature W experiences converge, giving our guests an unforgettable escape right here in the heart of the city.”
Sipping Summer: Bespoke Cocktails and Gourmet Bites
Sun Chasers offers a feast for the senses, starting with a tantalising menu of summer-inspired cocktails and bites. Guests can sip on Veuve Clicquot Spritzes such as:
- La Vie En Rose: A romantic blend of Veuve Clicquot Rosé Champagne, Chambord, and Strawberry Rosé Cordial.
- La Dolce Vita: Veuve Clicquot Yellow Label Champagne paired with bergamot and elderflower for a refined twist.
- La Fruita: A bright, mimosa-inspired creation of Veuve Clicquot Yellow Label Champagne, orange curaçao, and peach.
The culinary offerings are just as indulgent. Highlights include freshly shucked oysters, crab and prawn tostadas with chilli and lime, and decadent bay bug sliders topped with herb aioli and salmon caviar. For those seeking something more substantial, there’s seared wagyu beef tataki with smoked onion and ponzu, or refreshing tuna poke bowls to cool you down on a balmy afternoon.
A Soundtrack to Summer
W Brisbane has upped the ante with a carefully curated soundtrack designed to elevate the Sun Chasers experience from day to night. Global Music Director LP Giobbi and W Brisbane’s Music Curator Little Fritter have crafted a lineup that shifts from laid-back poolside grooves to upbeat evening energy.
Live DJ performances will take place every Thursday, Friday, and Saturday, transforming the WET Deck into a vibrant hub of activity. The highlight of the season? The New Year’s Eve celebration. Guests will enjoy roaming canapés, premium cocktails, and a three-hour beverage package, all set to a breathtaking soundtrack and panoramic views of Brisbane’s famous fireworks display.
Stay, Play, and Chase the Sun
For those who want to extend their Sun Chasers experience, W Brisbane has created a bespoke room package, available from November 14, 2024, through February 28, 2025. Starting at $504 per night, the package includes a stay in a Wonderful King room, a $50 food and beverage credit, valet parking, and an array of exclusive goodies in the Ultimate Poolside Pack. Think SABO tote bags, luxury sunscreen, artisan chocolate, and more—all designed to elevate your summer getaway.
Whether you’re sipping on a La Vie En Rose spritz, lounging by the pool in SABO’s signature resort wear, or dancing under the stars to world-class beats, the Sun Chasers campaign promises a summer to remember.
