W Brisbane, a renowned Australian luxury hotel, has announced a collaborative venture with Polestar, the Swedish electric vehicle (EV) brand known for its performance and sustainability. This exciting partnership promises to elevate the guest experience at W Brisbane by offering exclusive events and activations alongside access to the all-electric Polestar 2 for eco-conscious travel around Brisbane and beyond.
Opened in 2018, W Brisbane holds the distinction of being the first of three W Hotels to establish a presence in Australia. Its prime location in the heart of Southbank offers breathtaking views of the Brisbane River, perfectly capturing the city’s vibrant culture and pulsating nightlife scene. The hotel’s design embodies a captivating blend of fast-paced urban energy and bold aesthetics, creating a truly unforgettable atmosphere.
But W Brisbane’s commitment extends far beyond aesthetics. The hotel prioritizes sourcing ingredients locally, operates an on-site composting program, and donates excess food to OzHarvest, a renowned food rescue charity. Furthermore, W Brisbane actively participates in the Marriott International Serve 360 Program and meticulously tracks its carbon footprint, striving to achieve net-zero emissions by 2050.
Haldon Philp, General Manager of W Brisbane, expressed his enthusiasm about the partnership, stating, “We are delighted to collaborate with Polestar, a true pioneer in sustainable and innovative automotive technology. This alliance not only reflects our unwavering commitment to environmental stewardship but also elevates the guest experience. Our patrons will now have the exclusive opportunity to embrace sustainable practices during their travels while indulging in the unparalleled luxuries offered by our hotel.”
Jonathan Williams, Head of Marketing at Polestar Australia, echoed Philp’s sentiments, highlighting the shared values that underpin the partnership. “Customer experience is paramount at Polestar,” Williams remarked, “and we are thrilled to partner with W Brisbane. This collaboration underscores our shared dedication to providing exceptional experiences for our clientele.”
Williams elaborated on the partnership’s goals, stating, “We aim to offer W Brisbane guests access to exciting brand activations while simultaneously showcasing the undeniable advantages of electric mobility with the Polestar 2, which is now available for guests’ exclusive use.”
This strategic partnership brings together two brands that share a deep commitment to creating exceptional customer experiences. W Brisbane guests can now book and experience the thrill of driving the all-electric Polestar 2, adding an environmentally friendly dimension to their Brisbane adventures.
So, if you’re seeking a luxurious stay in Brisbane while aligning with sustainable practices, look no further than W Brisbane. With its focus on local sourcing, responsible waste management, and a commitment to net-zero emissions, W Brisbane offers an eco-conscious haven. And now, with the addition of the Polestar 2, you can explore Brisbane and its surrounds in a stylish and sustainable manner. Book your unforgettable stay at W Brisbane today and embark on a journey that is both luxurious and environmentally responsible.
To experience W Hotel Brisbane, book your stay below.
