Most 20-year-olds spend their weekends catching up with friends and heading to the beach — but for this young lady, the sky is the limit. Since being crowned Miss Universe Australia in 2010, Jesinta Campbell has been on a fast track to success.
Jesinta has not only made a name for herself in the world of beauty pageants as someone ambitious and driven, but more recently she has set her sights even higher and begun achieving some of her lifelong dreams. This year alone she has become the ambassador for ASICS, had a stint as a weather reporter for Channel Nine, appeared on Celebrity Apprentice and taken on the role of ambassador for National Buddy Day Australia. The world is truly at her feet.
Earlier this year Jesinta was asked to be the ambassador for ASICS — and naturally she was delighted to accept. We recently got the chance to ask her about her ventures with the brand.
How did it make you feel when you got the news that ASICS had selected you as their ambassador for their 2012 campaign?
I was so excited when I got the phone call! I have always worn ASICS runners, and to be asked to jump on board with the brand and the team was such an honour. Growing up on the Gold Coast I have always lived an active lifestyle, so it’s great to be affiliated with a brand I am so passionate about.
How did the new range feel during the photoshoots?
One of the many advantages of my role is that I get to trial all of the apparel in the photoshoots before it hits stores. I love the fact that there are different ranges — Ayami, Core Essentials and Performance — which means there is something for everyone!
Do you choose to wear ASICS when you exercise?
I only wear ASICS when I exercise! The Ayami range is great for when I’m doing yoga or Pilates, and I don’t know what I would do without my inner muscle tights — I live in them!
What does your standard weekly exercise routine consist of?
In the lead-up to the half marathon I would have one to two personal training sessions a week, do two solid runs, a bike ride and some power yoga. I have also been getting regular massages — relaxation is part of exercise. It’s all about having a sound mind and a sound body.
What are your future plans with ASICS?
I would love to continue working with ASICS — perhaps a full marathon? Just joking, I don’t think I’m built for that! In the future I would love to get more involved with the brand and be a part of the design and marketing process. It would be so rewarding to see an idea come to life!
